Personal Blogs

Fig.1. Audio without books - no better than the books on their own. Research shows that what works is when the two work together.

Too many companies are currently touting software that can take a 45 minute lecture and package it in a form that makes in bitesized and tagged - butting it through the MagiMix, diced. I can't say it will necessarily improve or add to the learning experience, though I do like to stop start, rewind, play over, repeat, take notes ... go back to the start.

The definitive research on use of audio and text to enhance effective learning was done in the 1990s and published in various papers starting with 'When two sensory modes are better than one' (1997).

Worth the read and written with the multimedia world that was then emerging in mind.

It takes skill and thought to get it right - we've all heard of 'Death by Power Point' - we used to try to avoid 'Death by talking head' - this doesn't add much, what you want is the voice over explaining actions as they take place with text superimposed where the action takes place - even captions and subtitled can cause a cognitive split, increase mental overload and diminish the effectiveness of the learning experience.

REFERENCE

Tindall-Ford, S, Chandler, P, & Sweller, J 1997, 'When two sensory modes are better than one', Journal Of Experimental Psychology: Applied, 3, 4, pp. 257-287

Fig. 1. Fighting for his life - part of a corporate training series aimed at the emergency services and utility companies to create greater understanding of the need to report incidents as they occur.

Some times 10 seconds is too long for a video - while ten hours doesn't even start to do justice to the speaker or theme.

I wouldn't give extreme views the time of day, on the other hand, I would listen to everything Mandela had to say for hours. Horses for courses.

Stats lie - they certainly require interpretation.

Is a minute or ten minutes of video too much or too little? When do people turn off or tune in to a piece of AV, whether a movie, TV show, video or slide show mocked-up in PowerPoint? 'Death by PowerPoint start for me in this first second.

Research from the Open University shows that people decide whether to continue watching a piece of video in under 35 seconds. This is not the same as a 45 minute lecture from an expert that is required as part of a formal course - though there should always be a transcript. Personally I work between the two and replay if there is something important.

Who needs the research? You can tell intuitively if what you are about to see is of interest or not?

My 35 seconds video? A party balloon is blown up by someone with breathing difficulties. The words on the balloon gradually appear - 'The Cost of Asthma' - the professionally composed and performed music tugs at the heart strings and a professional broadcaster says some pithy words.

My 35 hour video?

Interviews with some if the greatest thinkers alive in the planet today. Vitally, especially online, as producers we offer what is a smorgasbord - the viewer decides what to put in their plate and whether to eat it - and whether to stuff it down or take it in bite-sized pieces.

You had might was well ask 'how many pages should there be in a book?' or 'how many posts in a blog?' It depends on many things: context, budget, goal, resources, subject matter, audience, platform, shelf-life ...

All links here : http://www.youtube.com/course?list=EChQpDGfX5e7DDGEQvLonjDQsbclAF2N-t

The brilliance of the OU team two years ago produced the 'History of English in Ten minutes' - here we go again with ten one minute long animated vignettes on the great ideas and great thinkers of economists.

Had I seen this as a 17 year old perhaps I would have stuck with a subject that I dropped after a couple of months in favour of History. I like narrative and personalities, indeed storytelling in the form of a biography is an excellent way into a subject - you relate to the person in the story and you get an easy and appealing introduction to the topic.

Getting this right takes skill - a clear brief, excellent script, high production values (artist, animators, voice over) throughout, and of course a budget that makes it possible and an excellent team of prodcers, writers, sound engineers, editors and programmers.

A minute at the top of a piece of e-learning isn't too much to ask is it? It not only attracts interest, but I suggest it helps with retention and enhances the learning experience too.

H810 Activity 1.3

My role and context in education.

Without knowing it or going into teaching I have always found myself inclined to teach – an inclination towards being an educator. (I enjoy being a lifelong learner, always a student of something whether sport, writing, history, drawing and even performance. An interest in video production took me into corporate training, carrying kit around Windscale in my teens, shooting video at university, and learning from a BBC producer and members of the trade association the IVCA until I established myself as a professional director and writer. I have worked on every kind of training video production: health and safety in the nuclear power industry, legal training, driving a 4x4, induction in the Crown Prosecution Service, Asthma Awareness for patients and GPs, IT security and 'Green' driving for the Post Office, careers and education choices for 14 year olds, management training and so on. These were usually facilitated and often supported with workbooks. In due course they became interactive and eventually (a backwards step for a decade) migrated to the Web. However, I had no formal understanding of the theory of education, of learning design or of interactive and online learning in particular until starting with the OU.

How these relate to accessibility and online learning.

In many cases creating accessible content is a requirement which in the past meant either the inclusion of subtitles or a signer in vision for those with a hearing impairment or disability. For computer based learning, which in its broadest sense takes in desktops, laptops, tablet and smartphones, with increasing sophistication are we at times restricting access to some if not many disabled people?

What would I like to achieve from the module (H810).

Concluding module to gain the Masters in Open and Distance Education (MAODE) with graduation in 2013.

1. Practical understanding of the issues.
2. To help plan how the e–learning we produce meets the requirements of the DDA especially where this is a client request.
3. Helping to ensure that consideration is given to accessibility at the briefing and design stages and that such efforts are costed then applied as scripts are written and learning designs developed.
4. Provide support to colleagues when making accessibility a point in e–learning proposal documents.
5. Informed discussions with disabled people I know (colleagues, friends and swimmers) and what they make of accessibility online provision.
6. The 'Montessori' effect – by thinking how to improve access and communicate more clearly all learners will benefit – the confident e–learning designer may be the one who leaves out the bells and whistles.

What role does video play in elearning? What role does AV or video play in digital communications?

A simple question shared on Linkedin and picked up by a West End Production company led to my joining four producers for what became a two hour conversation yesterday. I based this conversation around a mindmap created in Bubbl.us, something a fellow MAODE student introduced me to over a year ago. (We were comparing tools, such as Compendium, for creating visualisations of learning designs).

I had thought about dripping ink into a glass of water to make a point: that digital content dripped into a digital ocean quickly dilutes, that binary code of text, images, video and sound can be melted down and mashed up in many ways. I wonder if an ice-cube in a G&T would have served the same purpose?

It is of course a metaphor, the suggestion that anything goes and anything can happen.

(I find these mind maps a far easier way to share ideas. It is non-linear. It is an aide-memoir. I'd put it online in Picasa and in a blog rather than printing off. I had expectations of calling it up on a huge boardroom screen, instead we struggled with a slow download in an edit suite. Sometimes only a print out would do. There wasn't an iPad amongst them either).

We discussed the terms 'e-learning' and even 'e-tivities' acknowledging that as digital activity is part of the new reality that online it is just 'learning' and that an 'activity' is best described as such.

Video online can be passive, like sitting back and watching a movie or TV. To become an activity requires engagement, sitting forward, and in most cases tapping away at a keyboard (though increasingly swiping across a touch screen).

'Sit Back' or 'Sit Forward' are phrases I recall from the era of 'web-based learning' a decade ago, even interactive learning on Laser Disc and DVD in the early 1990s.

There is science behind it, that learning requires engagement if stuff is to stick: watching a video, or a teacher/lecture is likely to be too passive for much to meaningful. The crudest activity is to take notes (and subsequently to write essays and be examined of course).

Here I am saying 'anything goes' that a piece of video used in learning may be short or long, with limited production values or 'the full monty', the kind of conference opener or commercial that are cinematic with production values and costs to match. We differentiated between 'User Generated Content' and 'DIY', between the amateur working alone and someone being guided through the craft skills of narrative story telling using video. I cited various examples and our our plans to bring alumni together over a weekend, to introduce TV production skills, hand out cameras and a sound kit (though some would bring their own), then based on responses to a creative brief, a synopsis and treatment, even a simple script, they would go away and shot then edit something. These pieces should have a credibility and authenticity as a result.

The kind of outputs include the video diary and the 'collective' montage with contributions from around the world linked with some device. A recording (with permission) of a web conference may meet the same criteria, embedded on a dashboard to allow for stop, stop, replay. A couple of other forms of 'user generated content' were mentioned, but neither taking notes nor recording the meeting I have forgotten. I use the negative expression 'corporate wedding video' for the clips that can be generated by teams who haven't had the training, or lack the craft skills.

For the presentation I had spun through a dozen video pieces and grabbed screens as I went along, key moments in the presentation or some trick or approach that I liked to illustrate a point: text on screen, humour, slip-ups denoting authenticity and so on. Put online and embedded in a blog these images were a form or mashup. The images could be collated on Flickr. Whilst a piece of video on YouTube can be embedded anywhere a person wants it, this content in various ways can be reincorporated. Not a bad thing if links of some kind are retained. Providing a transcript and stills are ways to facilitate quoting from the piece, for getting the conversation going on a social platform. This depends of course on the client brief, whether there is a wish, let alone permission, supported by the right Creative Commons choices, to see content shared.

We discussed external and interal communications, the difference between content for the Internet or an Intranet.

We also discussed the likelihood of people to participate in this way. I like the simple split between 'Digital Visitors' and 'Digital Residents', between those who look and those who touch, those who observe from time to time, compared to those who take an active role. I quoted Jakob Neilsen and his 95:4:1 ratios between those online who simple browse or observer (what used to be pejoratively called lurking), those who rate, like or comment and the 1% who create the content.

Forrester Research have taken this further though this isn't something I took them through:

• Creator
• Conversationalist
• Critic
• Collector
• Joiner
• Spectator
• Inactive

REFERENCE

Salmon, G (2002) The key to active learning online. (accessed 24th March 2012) https://tojde.anadolu.edu.tr/tojde8/reviews/etivities.htm

1) Keep it niche

You come to trust a person to have something to say about 'x' rather than the entire alphabet.

2) Keep it fresh

Depending on your ambitions update twice a day Yes, you have to have a point of view, no you don't have to make the posting public but you need to build a 'body of work'. 250 words will do, a picture and comment and from time to time a link and snip from something you have stumbled upon.

3) Keep it authentic

There's a light, conversational style that i think of as 'BJ' (Blog Jocky).

4) Read and comment on blogs you like

Reciprocity is vital, there is a virtuous circle of being read and contributing to other people's blogs. Vary the pace and approach. It works to include photos and video, though you risk setting yourself too great a task if you imagine you can generate or load a video clip every time.

5) Watch the stats

You can understand what makes your blog tick, what keeps it vibrant. It is motivating to know you are being read.

6) Promote

Put your content in front of those who are most likely to find it of interest or value by sharing it with specific Linkedin groups and by getting it out on Twitter as part of pertinent conversations.

Mark out a Time Line and begin at the 'time' the problem began.

Time Line Software

Developing a careers information video some years ago I did this exercise with 50 Youth Theatre students by placing out long lines of coloured discs on the floor. I bought these from a sports shop: I think they are used in P.E. Classes.

I could then help them go through periods of their life imagining where they would be and the steps, literally, that they'd have to take to achieve their goals.

This was in turn translated into a video production where we represented all young people (Year 9) with one character and had them move through time using the combination of a partially dismantled running machine and a green screen.

There's clip on YouTube (JJ27VV) Corporate Showreel

I agree that this approach makes it 'easier to get into a strongly 'associated' or 'merged' state'. That the idea is easy to grasp, not simply because we follow Dr Who or saw 'Back to the Future' or even read HGWells, but we all have, written or not, a personal journey that can be envisaged as a time line with a past, present and future: a beginning and an end.

We are told that this could be considered as a variant of other 'Neuro-linguistic Programming techniqes' 'aimed at helping you shift your perceptual position'. I don't see this yet but am referred to a technique I've thus far ignored called 'Disney technique'.

REFERENCE

James,T. and Woodsmall, W (1988) Time Line THerapy and the Basis of Personality. Capitola, Meta Publications INc.

Bodehamer, B.G. and Hall, L.M. (1997) Time-Lining: Patterns for Adventuring in 'Time', Bancyfelin, Anglo-American Book Company.

From Wikipedia with commentary.

Aggregated here though shared for the value of thinking about the myriad of ways we now generate content and the way user generated content has value that is different from content produced or published by institutions or corporations.

You see a programme and talk about it at a party. Or you talk about an event which a writer picks up and puts into a novel that is made into a film. Where does the conversational like disembodiment of the idea from a person's head 'find legs' and get a life of its own. How should we use and value all of this 'stuff?' Perhaps in exactly the same way that we differentiate between journalism and scholarly writing, between chat (even if on topic) around the 'water-cooler' compared to a more formal teasing out of ideas in a tutorial.

It all matters, you just have to navigate around the choices with some sense of their different meanings and values.

What I favour about user generated content is how authentic and immediate it is. Think of the footage from smartphone of the Tsunami in Japan this March. The user generated content not only trumped the TV networks, but is already being applied in academic reseach by placing scholars at the point the footage was shot so that further analysis can be undertaken on what happened and the lessons to be learnt.

We live in interesting times.

For other uses, see UGC (disambiguation). User generated content (UGC) covers a range of media content available in a range of modern communications technologies.

It entered mainstream usage during 2005 having arisen in web publishing and new media content production circles.

Its use for a wide range of applications, including problem processing, news, gossip and research, reflects the expansion of media production through new technologies that are accessible and affordable to the general public.

All digital media technologies are included, such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, mobile phone photography and wikis.

In addition to these technologies, user generated content may also employ a combination of open source, free software, and flexible licensing or related agreements to further reduce the barriers to collaboration, skill-building and discovery.

Sometimes UGC can constitute only a portion of a website.

For example on Amazon.com the majority of content is prepared by administrators, but numerous user reviews of the products being sold are submitted by regular users of the site.

Often UGC is partially or totally monitored by website administrators to avoid offensive content or language, copyright infringement issues, or simply to determine if the content posted is relevant to the site's general theme.

Just because you 'generate' stuff doesn't mean it will be permitted. How does a business or institution manage often valuable input from stakeholders? Do you 'cut your face off to spite yourself'by disallowing such stuff? An organisation that shuts down the voices that sing its praises are surely shooting themselves in the foot.

The very nature of the networked, online, switched-on world in which we now leave favours those, like Cisco Systems with its 1300 employee blogs, that embrace what is going on. Indeed, this number of activity would and does quickly drown out the detractors. Use the power of the crowd to police your message, because you never can.

Think of it as having an Open Day every day. People come and go. But the crowds swell. Do you issue edicts then send trained staff off to tell people they can or annot talk about x or y, or talk at all? And if they are going to talk, it can only be in a specific location where everything you say will be recorded, delayed for moderation, and only then shared with a myriad of additional tags attached ot it that are not of your choice. Might this be like talking through a gas-mask.

I do wonder.

To fail to engage is to disappear. Institutions will be noticeable for their absence. The advantage the OU has are the numbers of students and alumni. If research suggests that only 1% of those active online blog, then the OU should expect 3,000 to be out there. If we add in alumni groups this figure might rise to 30,000?

(And don't give me the generational thing ... research, take that by Richardson 2003,2005,2007,2011 at the OU knocks that nonsense on the head). IT has nothing to do with when you were born, and everything to do with personality, education, having the kit and making the time.

Here's a thought, if you want to police content who should do so? The publisher, editor or print unions? Does it not have to come down to the audience deciding what they consider acceptable or of interest to them or not?

Just let 'em have it.

There's enough out there for the dross to get lost and enough like-minded people on your side to drown out the miscreants or the negativity as it inevitably, occasionally, occurs.

Trust them.

If someone is proud of who they are and where they work and what they do, let them sing its praises, let them create supportive content. Encourage, enable, even reward and from time to time offer additional resources if they are on a roll and readers are flocking to their banner.

As you watch the video consider and make notes on how it relates to the more general findings from the broader research literature discussed earlier.

Also consider the following questions:

1. Is the message being presented in this visual way any different from the primarily text-based presentation of findings used so far this week?
2. How important is the medium and the technologies themselves in terms of conveying messages about this research area?
3. What are the implications for your own practice?

Catchy music. Well exectued. Memorable. Viral.4.5 million views to date.

The execution is persuasive; this is how advertisers do it. You have a message, you find a director who knows how to put it over in way that works.

I've done this myself a few times.

The music is crucial and often not considered in the budget.

Library music might, but rarely works.

Far better to pay for a peice to be composed; I have worked with plenty of student composers who've created a terrifc mood, what I wanted, cued to a click track and the images on the screen. I've also used copyright music and begged persmission from composers, such as some Michael Nyman music I wanted to use.

As a teaser or catalyst at the start of a week (or module,or course) this kind of thing is fantastic, but it is a trailer ... it is not an objective report. The music dictates how the director wants us to think.

These underviewed clips could do with a bit of TLC.

I also need to afford to have them transferred to a higher defintion.

Here's a simply exercise to demonstrate who the music skews the mood, impact and desire outcome; turn off the sound and play the video to 'Anarchy in the UK' the Sex Pistols, or 'She's Like a Rainbow' Rolling Stones. Do you feel so sympathetic now?

Is not this the kind of music played to claw at our heart strings when our charity is being requested to house the homeless and feed the poor?

If you think you can turn a report or piece of research into an objective and compelling piece of TV you are wrong

a) There must be a narrative

b) There is a need for conflict

c) Controversy helps

A polite debate to a live audience that gets out of hand does the trick, but this is hardly the Jeremy Kyle show.

Increasingly, though my background is the spin of advertising and stakeholder communications, I want to learn how to research and present sound, objective facts - the kind of evidence upon which people can act on the basis that the thoroughness and professionalism of the approach has isolated the problems which others can then address.

The nonsense spoken about 'The Net Generation' et al. implies that arming one cohort with laptops (a 1999s thing), now with tablets (preferably an iPad) will deliver.

This ain't how it happens. Never has with technology and never will.

Were I the Headmaster of a school I'd want to see technology used to play to the strengths of the subject being taught.

In art classes and music they are going to get a pad of A3 cartridge paper, some soft pencils, putty rubber and a knife; in music they're going to get an 'unplugged' music instrument to master.

In Chemistry they can have a white board that shows interactive animations of chemical processes taking place in what would otherwise be dangerous experiments.

In H807 I bemoaned the fact that I wasn't being hit with the kind of gizmo-worlds I'd been brought up to create for corporate clients - they want to see their money on the screen. We 'read' for the Masters in Open and Distance Education. When faced with a video, if a transcript isn't provided, I have to take notes verbatim ditto podcasts.

Reading and the technical demands of typing and word-processing might be as far as it needs to go.

Where any technology is less intuitive or easy that word-processing then don't bother. Nor assume people have the 'right' skills - having had a Mac since the early 90s I find some Microsoft software like being presented with a unicycle with a square wheel.

I like the phrases 'disruptive technologies', 'catalysts for change' and 'pedagogical innovation'.

The thing to remember is that one size does not fit all, indeed the technology ought to offer additional variety, not replace what has gone before.

Some 'services' I am so familiar with, as well all, that I wouldn't have thought to suggest they had a role in education; mobile phones, laptops are put of the landscape in work, school and the home. Not all, but many. We must remember the notable exceptions to owning or becoming familiar with these tools.

As for PDAs and memory sticks are these not history? PDAs replaced by SmartPhones and memory sticks replaced by portable hard-drives and the 'cloud'. And thus the demise of Pagers, floppy discs and zip drives.

I still crave a Psion.

Will an iPad fill that gap? Or a Nokia E7? I'm looking for a keyboard and screen that I can treat like a spec case with the power to put people on Mars.

Any suggestions?

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Meanwhile, but to the activity at my fingertips:

(We mustn't call them tasks I'm told, sets the wrong tone. So why not e-tivities? Do I need to ask?! I came across someone referring to e-quality and wanted to report them to the abuse of the English Language through the prefixing of 'e.')

The dichotomy between students and staff is slowly disappearing - perhaps it has gone.

There never was a Net Generation in my book, often if is (as we would expect) the teacher who is the master of the technology ... they should be. This is the role we adults have before our children. We teach and nurture them, not the other way around. They generally learn from us, we have to crack it, add and embellish.

Were the students of the 'Pill' Generation in the 1960s not more rebellious then this lot?

Taught by teachers born between two World Wars, the differences must have been extreme. There are of course some biological reasons why until the students are adults, there will be significant barriers and differences. And whose to say, person by person, when intellectually maturity sets in. I'd say that I've only got there in my 50th year - I've enjoyed being a boy too much, until recently I could only be taught like a first year A' Level Student (spoon fed).

Sharpe et al (2005) is a must read for the Masters in Open and Distance Education.

I don't know why it and a couple of other books are boxed up and sent out to anyone who registers early. It is reassuring to return to authors whose voices you come to trust over the 18 or so months.

We learn that students have:

• A mixed view about technologies
• Feel pressured to do more (there's little faster or more efficient that simply reading a paper)
• Have mixed experiences and expectations of their tutor (someone remind us, we are POSTGRADUATES)

Pedagogy (does it work?)

Learner differences (which can be extraordinarily diverse compared to a cohort of undergraduates terming up on campus with the same accent, same outlook, same educational background ... and not that long ago in some Oxford Colleges, the same gender too).

Beetham et al (2005) should be another set book.

By reading MAODE blogs I've spotted in advance the books that are most often refereed to and bought them. I have around a dozen now and had I a hand in reinventing the MAODE far from spending £100k with some of the top video production companies and web agencies in the land to 'pimp it up,' I'd been handing out these books and e-books.

'Distributed collaboration' here we come.

I've often likened the experience of MAODE, or is it just postgraduate learning with the OU, as my head being like the chocolate shaker at Cafe Nero. I've had chocolate pixie dust tipped into my head and someone keeps lifting me up by the ankles like a new born baby and giving me a good shake. My ideas have been turned on their head, not least the desire and interest in sharing whatever I think. It serves a purpose not to be previous about what you think. Not quite like getting it wrong on National Radio and being correctly by a few thousand emails, but you are often set right, or put on the right path, by hearing what your fellow students think.

Find me on Linkedin. I'm forever joining groups and discussions and find the feeds from the busiest groups

Oblinger and Oblinger (2005) Educating the Net Generation sounds like a must read. What are the reviews? I couldn't find it. Or is it a paper? There are plenty of texts written on the theme - most I'd give a wide birth.

Their points are:

• weaving in the technology to current practice
• kids who've grown up with it
• its becoming ubiquitous
• they use the web for homework (so what, we use it for work and pleasure too don't we ... and did from the start. The kids are copying Mum and Dad when they learn to touch type by the age of 6, NOT the other way round. They crave to get online because their parents do; it was ever thus.)
• there is more surface level learning (right through to university ... and at the BA level too often, students learn what they are told to learn, from the surface, whether from the web, a text book or print out ... whatever it takes to pass the exam. Why I am told the Oxbridge BA sees itself as an MA programmer for undergraduates.
• More visual. I would love papers to be illustrated, just a photo or apt cartoon above the abstract. Why shouldn't academic writers hook their readers too. Randy Pausch did in a paper he wrote while at Disney working and researching the skills of an 'imagineer'.
• they want 'just in time' answers and it needs to be experiential (Conole & Dyke 2004; Gibson, 1979). We should celebrate this achievement ... its what managers in business have been trying to incorporate into business practice for decades.

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Thoguths on 'Speaking Freely', hosted by Edwin Newman4 January 1971 by PBS-TV in the USA.

I disagree with the premise that  ‘The medium is the message’ or ever was.

The 'Word' wasn't the book itself - its being a book... but the work (the words it contained), to think of it in terms of Bibles being printed 500 years ago.

We have an inclination to hyperbole, today was we go all Internet, just as McLuhan did over TV. And every generation does whether it's the train, car, telegraph, telephone or TV, pages, video-games or Smart-phones. H.G.Wells was like this - at least he had the sense to write fiction most of the time.

Perhaps it is human-nature to crave and celebrate 'advancement' and 'invention.'

Could someone ask a neuroscientist. V.J.Ramanchandran probably has a point of view. I guess courtesy of social networks I could have a message to him in ten minutes. Should I? To make the point? To have a definitive and authoritative answer?

The typo of message as 'massage' is apocryphal surely?

It was a time of social confusion … because everyone of McLuhan generation and cohort were taking LSD weren't they?.

McLuhan is an elusive character best understood for the thoughts he provoked rather than as the source of a consistent and coherent body of ideas. He sound likes Marc Prensky of ‘Digital Natives’ infamy or Douglas Coupland and ‘Generation X’ now reborn as ‘Generation Y’ which I’d like to call ‘Generation Why not?’

'The surge towards the future' (a hackneyed phrase) is not just associated with new digital technologies, such as Web 2.0. The ocean analogies continue with the 'wave of analogue mass communications symbolised by television and the shrinking of the world into what McLuhan named ‘the global village’.' Indeed, though more so than the 1970s the events of the last few days surely make us feel like a global village. I've switched from CNN to NHK a Japanese Channel that has a simultaneous feed in English ... it could be local news. It is local news if we are thinking in terms of a global village. It has taken forty years to come about. TV takes the images from SmartPhones ... though the Internet is getting much of this too.

Speaking Freely, hosted by Edwin Newman4 January 1971 by PBS-TV in the USA.

Transcript

People suddenly want to be involved in more dynamic patterns.

If this was what was felt in 1971, why is it still the mantra today? It is wishful thinking. Of course people want things packaged. They want to be spoon fed, from several sources. They are greedy for the choices of packages …

I disagree, consumers were being empowered, whether they were influenced by advertising or not (they were), they were not the less making choices.

Intriguing that we want the audience to be the producer, but only in so much as the producer interprets what they want then package it as a TV show.

Instant replay isn’t participation.

It is editing, then playing back in slow motion. This any other trick is firmly at the fingertips of the producer and in 1971 that of the Gallery Vision Mixer.

Commentators cannot help but reflect publicly on what so many quickly accept as the norm, the younger the audience, the more likely they are to consider it the normal modus operandi.

I thought watching CNN coverage 24/7 of the Japanese earthquake had me ‘there.’

I kept inviting my 12 year old son who was watching better footage free of the CNN ads on YouTube. Different generations, different means of consumption.

Old World, New World; His World, My World.

Watching how CNN collated the edited the material looking for the highlights was interesting. How they pimped it up into the mother of all trailers for news on the event touched on the distasteful, treating the event like a series of events from the American Football Series along with graphics, EFX and music. The events in Japan constantly interlaced with adverts … many of them tourist destinations such as Turkey. Incongruent.

If the medium is the message then I'm tired of the message that comes from TV if news like the Japanese earthquakes has to be packaged with such insensitivity and commercialisation. Shame on CNN.

I’d no longer think of editing TV as an artistic process as putting the car into gear at the traffic lights.

In the US they allowed the sponsors to alter their Football game, an idea that never caught on in the old world. A soccer game of four quarters? It isn’t water-polo.

Hints at what we have with SmartPhones, though people are as likely to be watching the news, a cartoon series, a movie or their favourite music.

I simply don’t accept, as someone at school in the 1970s, that at any stage students thought they were gaining control or wanted to participation in the production of learning process.

Things are packaged by those who know better for a reason – they know better, they are supposed to be the teachers, supposed to be the subject matter experts, supposed to be, and can be the only ones who know their audience, their class and can respond accordingly.

Sesame Street does show ‘the entire learning process in action and in the best advertising style’. Advertising works, or they wouldn’t do it. People are persuaded … and people can be persuaded to learn. I wonder what Marshall McLuhan would make of ‘In the Night Garden’ and the ‘Teletubbies’ – learning as entertainment, that is engaging and vicarious rather than the teachery/evangelically and now very dated Sesame Street.

We like to listen, laugh at or be taken in by commentators like Marshall McLuhan, with have our own generation, who get themselves known, on TV, publishing books. I even help them by mentioning their names, from Malcolm Galdwell to Marc Prensky, they are the Athenian Oracle. We should learn to dismiss what they have to say, rather than accept it, to look at the facts ... and if there aren't any to go and do some research so we understand what is actually happening, not what we would like to happen or think is happening.

The best form of participation I can think of regarding TV, no longer the family activity a generation or two came to love, is fighting over the remote control.

This and turning the TV off, rather than on is a form of participation. It's called doing something that doesn't send you to sleep which is partially the premise behind Ragdoll's 'In the Night Garden' by the way (whose your favourite character?)

When your 14 year old daughter is in bed with flu, and running a temperature, you relent when she pops her head up from under the duvet and wants to use your laptop to watch a movie and get in touch with friends.

I think, because I use a keyboard extension that the chances that I will pick up her germs are reduced; I forget that we both use the same mouse. She blows her nose, uses the mouse, goes to sleep for three hours. I pick up the laptop, go online, do stuff like making a sandwhich  ...

That's four out of four now down with the bug, only the dog and the guinea-pigs seem fine (so far).

It doesn't take long before I wind down

An odd sensation, like your battery has gone flat.

If only it were as simply as plugging yourself into the wall or changing a battery

I am just grisly and very tired

I had a flu jab in October so I should be avoiding the worst of it.

Sit back from this screen ... you just can't tell how infectious these things can be !

If it is one bonus it is the Kindle

It can be read in bed, your head on a pillow, operated with one finger, one thumb ... and as my brain is mush I can make the text huge and read three words across like a TV autocue. When I fall asleep, so does it. When I wake up it is picks up where I left off. In fact, it will read the book to me ... however, will it tell when I am asleep? That would be clever.

I've gone from one book to several

Between them Amazon and Kindle have their fingers in my wallet.

I'm 46% the way through the Rhona Sharpe book. Here's a new concept ... no pages.

In addition I have samples of six other books, two blogs and a magazine on a 14 day free trial (I will cancel these 7 days in or earlier to be sure I don't continue with anything I don't want)

And new books, and old books.

In the 1990s I bought CDs to get back or replace LPs of my youth. Over the last five years I've got rid of most of these and run with iTunes.

Books, due to lack of storage space, are in really useful Really Useful boxes in a lock up garage we rented to help with a house move ... three years ago. Is there any point of a book in a box? I have over the decades taken a car load of books Haye on Wye and sold them in bulk. A shame. I miss my collection of Anais Nin and Henry Miller; I miss also my collection on movie directors and screenwriters. Was I saying that this part of my life had ended? Or I needed the space (or money). I fear, courtesy of my Kindle and lists of books I have made since I was 13 that I could easily repopulate my mind with the content of these books. Indeed there is no better place to have them, at my finger tips on a device a tasty as a piece of hot toast covered in butter and blueberry jam.

Page Views

I do nothing and the page views I receive doubles to 500. What does this mean? I am saying too much? That the optimum blog is one per day? Or have folks found they can drill through here for H807 and H808? Who knows, I don't the stats provided by the OU are somewhat limited. I'd like the works. Which pages do people enter on, which are most viewed, where do they exit, what's the average pages viewed by an individual and so on. In my experience 500 page views means three people reading 100/150 each with a few others dipping in and out.

How Kindle has changed me in 24 hours

My bedtime reading for anyone following this is 'The Isles' Norman Davies.

I read this in the 1990s when it came out. I felt it deserved a second reading. It is heavier then the Yellow Pages and almost as big. Because of its bulk I may have it open on a pillow as I read; no wonder I fall asleep. (Works for me). Having downloaded it to the Kindle last night in 60 seconds and for less than £9 I may now read more than a couple of pages at a time. I can also annotate and highlight the Kindle version. I have an aversion to doing this to the physical thing ... I am used to selling on my old books. Not something I can do with a Kindle version. Which makes me think, should these digital versions not be far, far, far cheaper? Take 'The Isles.' The dust cover is in perfect nick, I took it off and boxed it rather than get it torn. The damp in the lock-up garage hasn't caused too much harm. I could get £8 for it, maybe £5.

What else?

More on E-learning:

• Rethinking Pedagogy for a Digital Age. (Rhona Sharpe)
• Creating with wordpress (blog)
• Blogs, Wikis, Podcasts and other Powerful Web Tools for Classrooms. (2010) Will Richardson
• E-Learning by Design (William Horton)
• How to change the world (blog)
• SEO Book (Blog)
• Digitial Strategies for Powerful Corporate Communications (2009) Paul Argenti and Courtney Barnes
• The Online Learning Idea Book (Patti Shank)
• Using Moodle (Jason Cole and Helen Foster)

Some bought, some simply samples. The blogs on a 14-day free trial. Neither worth £0.99 a month.

Best on Kindle

The big surprise, the book that is so beautifully transmogrified by Kindle, lifted by it, is 'The Swimming Drills Book' (2006) Ruben Guzman.

No! This isn't what happens if your swimmer gets it wrong. This is a drill called 'dead swimmer' in which they float head down, then slowly extended into a streamlined position, kick away and then swim full stroke.

'The Swim Drill Book' is a mixture of text, almost in bullet point form, and line drawings of swimmers in various stages of effort to perform a stroke or drill or exercise.

If an author needs advice on how to write for a Kindle, or for a tablet, I'd point them at this book. This is NOT how it was conceived, but it is how it works on this alternative platform.

You can try it for free

Download Kindle for PC or Kindle for Mac then find 'The Swimming Drills Book.' You can then view a sample which takes you beyond the acknowledgements, contents and introduction into the first chapter.

A thing of beauty

By tweaking the layout, text size and orientation, you can place the diagram/drawing full screen. It simply works, just as the stunning black and white engravings and photographs that your Kindle will feature (at random) when 'sleeping.'

Here's an thought: if you're not reading a book it is gathering dust, a dead thing, whereas with a Kindle your books are simply asleep.

I have in front of me a script for a video production dated 1986. I could have typed it in by now. However, I have twenty of these to do and if I want to digitise 2.5m words from old journals and letters I may need something faster than typing it up or scanning it in.

Voice recognition seems to be the answer and this seems to be the product.

I've been familiar with the oddly named, though brand creating 'Dragon Speaking Naturally' since it came out. Now I feel a need. I doubt it'll solve an OU H800 essay crisis, though often reading something out loud is the best test of its sense.

Any recommendations or warnings?

I could also skip the writing/typing process entirely and turn into text what I record verbatim, for example, poolside coaching or teaching to inform fellow coaches. They can have it as a podcast and/or as text.

My aim is to find ways to get the contenst of my mind

On verra.

With all the production materials, scripts, schedules, budgets and other plans it feels retrograde to be taking a linear video production and turning it into a Power Point style presentation, but this is the plan. And to treat this as the penultimate draft before segments are replaced with video and interactive and assessment components are added.

The topic is The Great Picture which illustrates the struggle Lady Anne Clifford had to keep an inheritance her father bequeathed to his brother Henry during his lifetime for a cash sum, so denying his then 15 year old daughter what she considered to be her rights. The painting is dated 1646.

I have the permissions to use pictures of miniatures and other portraits dated from 1986 which I'll have to renew, including the lute music copyright. I own photographs of the picture I took between 1974 and 1990 and have broadcast quality video footage of the picture too. I also have and this replica which I've just photographed on the top of the piano where the figures are the size of Ken and Barbie rather than life-size.

The Voice Artist who 'played' Lady Anne will be replaced simply because I want to re-conceive it so that 'Harry Potter style' all the figures in the painting (and the painitings of paintings) tell their own story.

We'll see.

And this is simply an exercise to see if I can make the Adobe eLearning Suite 2 software I picked up at Learning Technologies sing.