This is ThingLink. Staring out as a tool for adding some interactivity to a 2d image now it embraces 360 images and 360 video and everything in between. You can add text and images, video clips and clinks. Text is now accessibility compliant was it works with Microsoft Immersive Reader.

I'm in a conference call with its creator and CEO Ulla Maaria Koivula and the head of development Ivan Kiprin on Friday to talk about their newly launched, or to be developed 'ThingLink Eductor' accreditation.