How best to use social networking in an intranet

http://www.ebizq.net/blogs/enterprise/2011/05/making_an_intranet_more_social.php

These are sound arguments from Dion Hinchcliffe on three fronts:

• a cogent, well written arguement
• supported by the figures
• persuasively illustrated

How do you persuade people to give up some of the time they have allocated to other things to doing something that a) appears to be a social activity (as if colleagues don't talk over coffee, over lunch, in corridors and at the desk and b) becomes a record of the time spent doing this very thing.

Communication is work.

Building rapport in a team is work.