Personal Blogs

Activity 2: Investigating big data Timing: 2 hours • As a starting point for your investigation into the use of big datasets outside education, read at least two of the online stories listed below: Duhigg, (2012), How companies learn your secrets Netflix (2009), The Netflix prize rules Mangalindan (2012), Amazon’s recommendation secret. • Now extend your reading by searching for “big data” (if you use Google, double inverted commas will show that you are looking for the phrase and not two separate words) and the name of a large company that you use regularly, such as Google, Facebook or Starbucks. • For whichever you choose, note as many reasons as you can for the use of big data. Also note who benefits from its use in each case and what the benefits are. • Write a blog post, or an entry in your learning journal, about your positive and negative reactions to the use of your data in these ways. Post your reactions, or a link to your blog post, in the discussion forum and read other people’s reactions.

_{I found an article from the "Washington Post" related to education and standardised tests and PISA (https://www.oecd.org/pisa/)}

 

https://www.washingtonpost.com/news/answer-sheet/wp/2016/05/09/big-data-was-supposed-to-fix-education-it-didnt-its-time-for-small-data/

 

_{It was interesting as relates in kind to the "Hattie" research and some of the more important influences often not included in "big data" collection such as " These data sets, however, often don’t spark insight about teaching and learning in classrooms; they are based on analytics and statistics, not on emotions and relationships that drive learning in schools.} 

 

Regards

AJ