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Potentials of using google analytics

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Edited by Tabitha Naisiko, Wednesday, 30 Oct 2019, 14:30

Category

Type of report/Justification

Learner

About demographics and interests. By analyzing information, the learner can use information in the research methodology course. It can be used to state the problem, justify the study, collect data and data analysis of both quantitative and qualitative approaches.

Educator

Demographic and interest, mobile devises, behavior and technology. These can help in learning designs by informing on pedagogical approaches, technological choices, and motivation.

Administrator

Benchmarking, demographics, and geo language and location. These can help in making the strategic plan of the institution and its implementation.

Other [industry/Business]

Audience analytics, cohort, geo language and location, all these help in making market surveys and thus manufacture or supply the commodities on demand

 

With reference to the above table, I would make any negative judgment on the analytics regarding education. However, I feel the analytics lack the reasons underneath the quantities presented. It, therefore, presents a partial picture that cannot lead to conclusions.

I have not been keen on how my workplace uses analytics on other issues except on academic rankings and see how our university is ranked in comparison to those in the world and in Africa.
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