Amazon’s unruly third-party marketplace now sells more stuff than Amazon itself
Amazon’s third-party marketplace has helped thousands of small and medium-sized businesses reach shoppers online. But it also gets Amazon into trouble with both brands and shoppers over counterfeits and plainly inappropriate products. The bigger it gets, the bigger the problem is likely to get.
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Amazon’s unruly third-party marketplace now sells more stuff than Amazon itself
Amazon’s third-party marketplace has helped thousands of small and medium-sized businesses reach shoppers online. But it also gets Amazon into trouble with both brands and shoppers over counterfeits and plainly inappropriate products. The bigger it gets, the bigger the problem is likely to get.
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