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Zelenskiy and adapting messages to audiences

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Edited by Patrick Andrews, Monday, 28 Mar 2022, 15:22

One of my students kindly sent me a link to this BBC article about the way Zelenskiy adapts what he talks about to his audiences:

https://www.bbc.co.uk/news/world-europe-60855280.amp

It seems to me that this adaptation flatters the different audiences as well as helping him achieve his aims of trying to garner support.  For example, references to the Battle of Britain perhaps reminds British listeners of the time Britain stood up against tyranny.  It also makes it seem earth shatteringly important because someone so far away refers to it.  The same could be said of the mentions of "liberté, égalité, fraternité" for a French audience.  They may be flattered by the reference.

I am also interested by the way he presents himself.  He looks too busy to care about his appearance although he is probably quite mindful - he looks just "scruffy enough" (an interesting contract with Boris Johnson whose scruffiness is more over the top and seems contrived - there does not seem any purpose to Johnson's uncombed hair, for example).  He appears approachable and has been seen taking selfies with ordinary Ukrainians so probably seems "one of us" despite having the elevated role.  This contrasts with Vladimir Putin who is pictured at one end of a long table.

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Stanislav Bindiugin

President Zelenskiy is the actor, and he is still playing his role.

Patrick Andrews

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Thanks for this comment, Stanislav

That is my impression although I know I am very much an outsider.  Perhaps someone who can portray the role as well as perform it is appropriate for a time of crisis like this.

I found the recent BBC programmes on Zelenskyy fascinating.  Is it true that his first language is Russian yet he used headphones for a translation when a Russian speaker was speaking?  If so, he is definitely acting in this case but the act might be useful for maintaining morale and solidarity.  Again, this is very much an outsider's perspective.