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When writing a short story:

 

Use the time of a total stranger in such as way that he or she will not feel the time was wasted.

Give the reader at least one character he or she can root for. 

Every character should want something - even if it is only a glass of water

Every sentence must do one of two things: reveal character or advance the action.

Start as close to the end as possible.

Be a sadist. Make awful things happen to them so that readers can see what they are made of. 

Write to please just one person

Give your readers as much information as possible as soon as possible