Just read an ad for 'Ibuleve', a pain-reliever that contains... ibuprofen. Evidently the name is a portmanteau of 'Ibuprofen' and 'relieve', but is it also a clever play on words?
'Ibuleve for every drop of rain that falls, a flower grows...'
Perhaps the name will cause a placebo effect, so people will experience relief not only because of the Ibuprofen the product contains but also because they believe it's going to work. Perhaps that's the idea.
I believe
Just read an ad for 'Ibuleve', a pain-reliever that contains... ibuprofen. Evidently the name is a portmanteau of 'Ibuprofen' and 'relieve', but is it also a clever play on words?
'Ibuleve for every drop of rain that falls, a flower grows...'
Perhaps the name will cause a placebo effect, so people will experience relief not only because of the Ibuprofen the product contains but also because they believe it's going to work. Perhaps that's the idea.