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Munir Moosa Sadruddin

Activity 1: Defining learning analytics

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The definition on Wikipedia Page

Learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning and the environments in which it occurs.

Learning analytics is the use of intelligent data, learner-produced data, and analysis models to discover information and social connections for predicting and advising people's learning (Siemens, 2010).

I used Google and found the following definitions:

 According to EDUCAUSE Learning Initiative (2016), “It is an educational application of web analytics aimed at learner profiling, a process of gathering and analyzing details of individual student interactions in online learning activities."

It is a process of collecting, evaluating, analysing, and reporting organizational data for decision making (Campbell and Oblinger, 2007).

Comparing the definitions available on Wikipedia and on other websites, I found two terms ‘decision-making’ and ‘learning profiling’ as unique in other definitions. Whereas elements such as collection, analysis are similar.  

 My definitions and viewpoints

 Learning analytics is the graphical or table representation of statistical data about a particular educational context. It is a data which is collected and analyzed using different tables or graphs. These data can be collected at one point or through longitudinal research. It can also be used for meta-analysis. Collecting direct data from systems such as personal data or any personal record and using it for research or other purposes need consent from the participants.

Right to privacy is often breached by the telecommunication and other big companies. Recently, Facebook was held accountable for sharing big data with other firms. These malpractices are very common these days.  I am not sure but I think Google and Yahoo also use Educational data mining (EDM) and trace our websites because whenever I click any interesting educational website, most of the time, the same webpage appears on my Google and Yahoo account page from the next time I log in

I am not sure but want to ask if OU uses Academic analytics? If yes, can anybody share the link? 

 

References

Campbell, J.P. and Oblinger, D.G. (2007). Academic analytics. [online] The EDUCAUSE. Available at: https://net.educause.edu/ir/library/pdf/PUB6101.pdf [Accessed 25 Jun. 2018].

 

The EDUCAUSE Learning Initiative (2016). The NMC Horizon Report: 2016 Higher Education Edition. [online] The EDUCAUSE Learning Initiative. Available at: https://library.educause.edu/~/media/files/library/2016/2/hr2016.pdf [Accessed 25 Jun. 2018].

 



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