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Activity 7: Google Analytics
Type of data collected: Demographics, interests, behavior, technology, etc. I liked the idea of localizing the ad in
different languages for the outside target users. I think Google Analytics is mainly used for marketing and business
purposes.
Google Analytics are not used at my workplace. We place paid ad on Facebook for admission and the rest work to approach target audience is
done by their team. I can also see Facebook Analytics for my personal facebook page. They regularly send me details of
number of visitors, etc.
Learner
Educator
Administrator
IT and Marketing
Interests
Technology- to find which device learners mostly use to access data
Demographics
Active Users
Interests
Geo
Behavior
Technology
Interests
Data on active users can be used to find the number of users visiting to our website. Demographics
can help to design appropriate content for the specific age group. I am not sure but I wonder if Google Analytics
identify real id? Can Google Analytics trace the emotions and feelings as well? If not, then Google Analytics
has certain drawbacks such as it cant trace if the user of the id has one id or using dozens of forge id.