Expectations in the first decade of the 21st century have barely been realised in the second, despite educational tools and platforms vying for space. Should we be surprised by the consolidation by the likes of Google Classroom, the rise of the educator as celebrity, and the slow transcendence from questionable digital dross to highly effective and smart learning Apps. How we learn must be better understood and applied in e-learning design. Speed, immediacy, volume and complementarity which make up much of what is digital needs to accommodate a human learning process that is slow, cumulative, experimental, experiential and organic. The greatest challenge is not a digital one, but a human one. New roles for teachers and new roles entirely and how these morph and coalesce into a new more collaborative working environment is the challenge. Just as disruptive technologies in retail and music put the client experience first, so too must the student/client experience be put first and systems created and adjusted around their needs, rather than both students and teachers having to accommodate themselves to the systems they are told to adopt.