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Michael Gumbrell

the magic formula

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What is the magic formula.

6 months ago, after 3 years of blog posting, I had amassed 33,000 views.

Across the next six months it has doubled to 67,000 views.

I find it interesting, what is the critical mass required to suddenly kick start the increase in attention.

If I am being honest, I made less blog posts in the last 6 months than the 6 months before it, but the number of views has doubled despite fewer posts. That is very counter intuitive.

Do any of my fellow blog posters have a theory on when you reach the moment of critical mass with followers and views?

On another topic....

Well done to the OU for achieving it's 50th anniversary. We can only hope that despite falling student numbers, controversy over fee's, Brexit (everything gets blamed on Brexit), emergency vice chancellors and the Daily Mail's constant criticism, that the O.U survives to it's 75th Anniversary.

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Least Famous 'Influencer' Ever

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Hi Michael, smile

My O. U. blog hit counter is at 46,000 + over a period of 9 years. I am far from having the most hits on this site, yet I have the most comments. All my posts are Uni sight only - not 'open to the world'. I sometimes wonder what my hit ratio would have been if I had made them all 'open to the world' - but then again, I probably would have lost a lot of my friends! wink

I've had several 'open' blogs, and the truth is that there is no reasoning, often times, as to why one does well and another doesn't. Blogging can be a very thankless affair. For me, I suppose, it's the level of interaction which is more important than the hits. I might have a low hit ratio on a blog which has more comments than one with a higher hit ratio. I don't know how to explain this.

And, as you have noted, lots of posts doesn't always mean lots of hits. I think consistency is more important; so it's better to make two posts a week which are engaging and fully fleshed out than a post every day which is more mundane and less eye-catching.

Then again, you can just be 'controversial' - I've noted my most controversial posts will spike with hits, and I'll get views from India and Vietnam and Dubai, well, everywhere really! 

You seem to be doing pretty well anyway, wide eyes

Keep on at it.


Matt smile