To be able to maintain a good level of balance sheet or to increase its level, we need to draw strong strategic management. By strategic management, I mean the process for conducting the entrepreneurial activities of a firm for organizational renewal, growth, and transformation.
Company missions are:
- basic product or service
- primary markets
- principal technology used
- customer satisfaction, quality, and societal goals
Strategic management
To be able to maintain a good level of balance sheet or to increase its level, we need to draw strong strategic management. By strategic management, I mean the process for conducting the entrepreneurial activities of a firm for organizational renewal, growth, and transformation.
Company missions are:
- basic product or service
- primary markets
- principal technology used
- customer satisfaction, quality, and societal goals
- company philosophy
- self-concept (identity)
The environment is:
- economic
- social-demographic
- political-legal
- technological
- cultural
- ecological-natural
We define an industry with the following points:
- products
- competitors
- structure (number, size, relative strenght, market share of competitors, product differentiation)
- economic traits
- critical success factors
- entry barriers