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[ 4 minute read ]
On Culture
Of course, marketers cannot control customers’ cultural, social, personal, and psychological characteristics, yet these characteristics are of huge interest.
If there is an hierarchy of customer characteristics then culture would be firmly at the top; it has the broadest and deepest influences on customers, and is the most basic course of a person’s wants and behaviours.
According to Bogachevsky, a friend to Georg Ivanovitch Gurdjieff, one should not allow oneself to adopt any conventions, either those of one’s immediate circle or of those of any other people, he said. ‘From the conventions with which one is stuffed, subjective morality is formed, but for real life, objective morality is needed, which comes only from conscience’.
Culture, as a state of consciousness or predilection to perceive in a particular way, (see the Sapir-Whorf hypothesis) comes from observed and learned values that pertain to achievement and success; activity and involvement; efficiency and practicality; progress; material comfort; individualism; freedom; humanitarianism; youthfulness; and fitness and health. These, however, are not universally found, particularly so in large cities.
It is true that different cultural distinctions are found across the world, yet many cultures also exist in any Western city.
Enculturation (noun)
The process by which an individual adopts the behaviour patterns of the cultures in which he or she is immersed.
The adoption of the behaviour patterns of the surrounding cultures
Acculturation (noun)
The modification of the culture of a group or individual as a result of contact with a different culture.
The process by which the culture of a particular society is instilled in a human from infancy onward
The process of adopting and assimilating foreign cultural elements.
*Enculturation is a process of social, psychological, and cultural change that stems from the balancing of two cultures while adapting to the prevailing culture of the society.
*Acculturation is a process in which an individual adopts, acquires and adjusts to a new cultural environment as a result of being placed into a new culture, or when another culture is brought to you.
On Culture
All my posts: https://learn1.open.ac.uk/mod/oublog/view.php?u=zw219551
or search for 'martin cadwell -caldwell' Take note of the position of the minus sign to eliminate caldwell returns or search for 'martin cadwell blog' in your browser.
I am not on YouTube or social media
[ 4 minute read ]
On Culture
Of course, marketers cannot control customers’ cultural, social, personal, and psychological characteristics, yet these characteristics are of huge interest.
If there is an hierarchy of customer characteristics then culture would be firmly at the top; it has the broadest and deepest influences on customers, and is the most basic course of a person’s wants and behaviours.
According to Bogachevsky, a friend to Georg Ivanovitch Gurdjieff, one should not allow oneself to adopt any conventions, either those of one’s immediate circle or of those of any other people, he said. ‘From the conventions with which one is stuffed, subjective morality is formed, but for real life, objective morality is needed, which comes only from conscience’.
Culture, as a state of consciousness or predilection to perceive in a particular way, (see the Sapir-Whorf hypothesis) comes from observed and learned values that pertain to achievement and success; activity and involvement; efficiency and practicality; progress; material comfort; individualism; freedom; humanitarianism; youthfulness; and fitness and health. These, however, are not universally found, particularly so in large cities.
It is true that different cultural distinctions are found across the world, yet many cultures also exist in any Western city.
Enculturation (noun)
The process by which an individual adopts the behaviour patterns of the cultures in which he or she is immersed.
The adoption of the behaviour patterns of the surrounding cultures
Acculturation (noun)
The modification of the culture of a group or individual as a result of contact with a different culture.
The process by which the culture of a particular society is instilled in a human from infancy onward
The process of adopting and assimilating foreign cultural elements.
*Enculturation is a process of social, psychological, and cultural change that stems from the balancing of two cultures while adapting to the prevailing culture of the society.
*Acculturation is a process in which an individual adopts, acquires and adjusts to a new cultural environment as a result of being placed into a new culture, or when another culture is brought to you.