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Diffusion of Innovations (5th ed)

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Have it, read it ... taken notes and now well through a second even more thorough reading with the intention of tracking down some additional references.

Somehow may race through this material in the early weeks, trying to skim read it off a computer screen and not finding the excerpts in the e.book satisfactory hadn't sold me on the ideas. I'm now evangelical about the insights and more than ready to work with them.

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