'From the outside the 'blogosphere' looks like a self-indulgent pool of slush that wouldn't get past the usual filters'. David Weinberger.
I see it like this (so does he).
Dandelion seeds that you allow to blow away in the wind.
The pictures of these seeds in the grass need some work .. and possibly a different lens.
All I need now is a picture of a pomegranate turned inside out. That's the way I see the creation of content for the social network. Though flicking the seeds out into cyberspace or bashing the fruit with a kitchen roller might be as apt.