Spreading the word through multiple links in social media
Friday, 13 May 2011, 15:30
Visible to anyone in the world
Edited by Jonathan Vernon, Friday, 13 May 2011, 15:44
A week ago I was clearing out the shed and came across a Diablo ... a Bowtie-like shape. It struck me that this could be a way to represent the traditional relationship between an organisation and the public, the messages are funnelled through a spot.
I've done various drawings on this theme
Each stage represents the spreading of the 'word' at and from a variety of 'touch points' in an organisation, gradually increasing so that dialogue between people inside and outside an organisation have increased greatly to their mutual benefit.
Then I say this, the light from a small vase on a table.
If I could visually double this up as a mirror image then I'd be getting some sense of the dynamism that is still a vital part of communications, as inventive as always, and usually all the IT tools at its disposal to create, share and respond,
Social Media isn't replacement anything ... it is easy, convenient and of the age. It suits and comes out of the direct way we've learnt to communicate through email and messaging.
All I visualise are these lines of 'activity' spreading between an institution and its public to create something that might resemble a funnel.
The same thinking applies to education, that the realtionship used to be funnel through a teacher to a student in a classroom who belong to a cohort, or through a lecturer into a lecture hall. The opportunity to create (or the necessity to permit) a broader breadth and depth of two way communication is permitted by social media.
These lines of communication are personal, and one to one.
They are forged through links in websites, links in print and from TV, links offered up through Twitter and blogs. They are conversations that are picked up in Linkedin or Facebook.
The expression 'old news keeps like fish' can no longer apply ... far from going off, the write message, insight or assistance is kept alive and made even more meaningful as it is shared and stored and linked to.
Spreading the word through multiple links in social media
A week ago I was clearing out the shed and came across a Diablo ... a Bowtie-like shape. It struck me that this could be a way to represent the traditional relationship between an organisation and the public, the messages are funnelled through a spot.
I've done various drawings on this theme
Each stage represents the spreading of the 'word' at and from a variety of 'touch points' in an organisation, gradually increasing so that dialogue between people inside and outside an organisation have increased greatly to their mutual benefit.
Then I say this, the light from a small vase on a table.
If I could visually double this up as a mirror image then I'd be getting some sense of the dynamism that is still a vital part of communications, as inventive as always, and usually all the IT tools at its disposal to create, share and respond,
Social Media isn't replacement anything ... it is easy, convenient and of the age. It suits and comes out of the direct way we've learnt to communicate through email and messaging.
All I visualise are these lines of 'activity' spreading between an institution and its public to create something that might resemble a funnel.
The same thinking applies to education, that the realtionship used to be funnel through a teacher to a student in a classroom who belong to a cohort, or through a lecturer into a lecture hall. The opportunity to create (or the necessity to permit) a broader breadth and depth of two way communication is permitted by social media.
These lines of communication are personal, and one to one.
They are forged through links in websites, links in print and from TV, links offered up through Twitter and blogs. They are conversations that are picked up in Linkedin or Facebook.
The expression 'old news keeps like fish' can no longer apply ... far from going off, the write message, insight or assistance is kept alive and made even more meaningful as it is shared and stored and linked to.