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B822 BK2 Technique Library 'Five Ws and H'
A prompt to thinking.
'I keep six honest, serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
Kipling (1902)
As aide memories back of an envelope, think out loud, journalism, PR ... but somewaht limiting to the facts, so you need t oexpand.
REFERENCE
Kipling, R. (1902) 'The Elephant's Child', in Just So Stories