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To think differently, live differently

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Edited by Jonathan Vernon, Thursday, 19 Apr 2012, 07:28


Reading the Steve Jobs biography, without taking notes (a sin, but it is the holidays), while also studying B822 'Creativity, Innovation and Change' I am increasingly inclined to ditch all techniques in favour of 'being yourself'. This is how Steve Jobs lived; he was himself, often without compromise, therefore difficult, particular and obsessive.

Some advertising creative types are laughable because of the way they go about things yet the simple act of behaving differently over an extended period of time is bound to create in that plastic mind a slightly different mind set. All it takes for an ad to stand out is for it to be different; to be effective it has to have relevance and resonance.

Having taken no notes at all on Steve Jobs I'll be obliged to read it again, notepad or iPad by my side.

If you thought there were rules or ways of doing things then this will throw your mind. Most of us can't be Steve Jobs, to realise his dreams someone has to put the ideas into action.

Had Steve Jobs done a Myers Briggs Type inventory what would he have been?

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