There's a way to generate ideas: this is it.

I have doodles, images, stuff on the iPad and memories bursting to get out. All from the B822 'Creativity, Innovation and Change' Residential School I attended last week. To some it was a freak show or a circus; I felt right at home. I'd spent a year, full-time doing things like this at the School of Communication Arts.

1) Random Stimulus

It was a small, plaster lobster. It was smiling.

2) Play Word Association

We chucked words out

(Abiding by 'ground rules' in relation to anything goes, support etc

3) Brainstorm

We took this further still. Ideas put in PostIts and stuck to some double-doors.

4) Cluster

We then, collectively, moved these ideas about until they formed a number of clusters. A cluster was then removed to another space where three A1 Flip Chart sheets of paper had been stuck together.

5) To make a mindmap. And here it is: