As a social media manager am I first flute, composer or conductor?
With direct experience working in an organisation of 4,000+ and in our faculty the only Social Media Manager and person with a social media and online communications remit I have good reason to reflect on the way the role of 'Social Media' is changing. The one man band metaphor falls down when you consider the number, size, scale and volume of the 'instruments' this bandoliers must play. Decades ago Roy Castle set a Guinness Book of Record by playing x different instrument in a set period of time. (Done live on Blue Peter in the late 1960s or early 1970s perhaps?). It can be like that.
Is the 'Jack of All Trades' the answer?
That depends on the kind of results you want. To stretch the metaphor we are yet to see the full philharmonic orchestra as an in-house social media team, though this might be what the large agencies offer. Those where social media is crucial, I've seen it at the FT, I would say they are moving towards the 'chamber orchestra' model: they have to, everything is going on line and opinion, not news, is the currency.
Where does this leave education? We shall see.
How much can you learn simply by join a group, say in Linkedin? You listen, you learn, you take guidance. You may offer some initial thoughts. Slowly and vicariously, depending on your motivation and skill set, you become more engaged, from the periphery you gravitate towards and are drawn to the centre of things. It may take two or three years (or months) and you find yourself considered to be a voice, an opinion maker, a leader. Are you?
What makes the Digital Scholar?
I'll find out as I aim to complete an MA in Open and Distance Education and am increasingly inclined to press on with an OU MBA too, as I currently take one of the modules. Mostly online, it could all be online. I share it all, empty my head into a blog each night and thus share my progress (or lack of progress) with a broad and eclectic mix of fellow students (undergraduates and graduates) ... and the occasional academic.
We live in interesting times.