Think of examples of innovative practice in your workplace and decide where they might fit on Pearson's matrix.
Which type of innovation seems most vital to your organisation?
NOT exploratory like a pharmaceutical company doing R&S, whether big or baby bio.
PROBABLY development engineering in which, like Microsoft bringing out a new operating system, a new module takes years to realise.
NOT finding new ways to use old stuff, like for the most part 3m. Then again, reversioning content for the web, especially for social media is exactly what is going on. Like at the free accountancy course on Facebook.
Pearson. P48 Book 3 reference pearson a w 1991:22 managing innovation: an uncertainty reduction process.inHenry,J and Wakker, D. (eds) 1991b