Is there a large element of luck in radical innovation or is it directed by highly tuned intuition!
Is it the nature of radical innovations to be so far ahead of the market that market research can contribute nothing?
Can you think of an example from your experience that succeeded?
Can you think of another that failed?
With the benefit of hindsight could the success / failure be discerned at the time?
B822 : Book 3 Activity 2.5 Radical Innovation
Is there a large element of luck in radical innovation or is it directed by highly tuned intuition!
Is it the nature of radical innovations to be so far ahead of the market that market research can contribute nothing?
Can you think of an example from your experience that succeeded?
Can you think of another that failed?
With the benefit of hindsight could the success / failure be discerned at the time?