Before long, consolidation takes place and most of the early entrants disappear. A few survive. But even these early survivors usually are not the ones that end up conquering the new market. The true winners are those that undertake a series of actions that scales up the new market. How do they do that? Markides and Geroski (2004)
What's going on here? What examples can people think of?
High Street Computer Shops
Quick Print Printers
- Friends Reunited
PDAs & Netbooks
Markides.C; Geroski, P. (2004) Strategy and Business, 35: 2-10