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As soon as a new radical market emerges, hundreds of new entrants rush to colonize it.

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Before long, consolidation takes place and most of the early entrants disappear. A few survive. But even these early survivors usually are not the ones that end up conquering the new market. The true winners are those that undertake a series of actions that scales up the new market. How do they do that? Markides and Geroski (2004)

What's going on here? What examples can people think of?

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Markides.C; Geroski, P. (2004) Strategy and Business, 35: 2-10

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