'As soon as a new radical market emerges, hundreds of new entrants rush to colonize it. Before long, consolidation takes place and most of the early entrants disappear. A few survive. But even these early survivors usually are not the ones that end up conquering the new market. The true winners are those that undertake a series of actions that scales up the new market. How do they do that?' Markides and Geroski (2004)
Can you think of organisations that have been a flash in the pan, that came out of the DOT COM boom and went bust? Who are the winners and losers going to be with Web 2.0?
Markides.C; Geroski, P. (2004) Strategy and Business, 35: 2-10