The brilliance of the OU team two years ago produced the 'History of English in Ten minutes' - here we go again with ten one minute long animated vignettes on the great ideas and great thinkers of economists.
Had I seen this as a 17 year old perhaps I would have stuck with a subject that I dropped after a couple of months in favour of History. I like narrative and personalities, indeed storytelling in the form of a biography is an excellent way into a subject - you relate to the person in the story and you get an easy and appealing introduction to the topic.
Getting this right takes skill - a clear brief, excellent script, high production values (artist, animators, voice over) throughout, and of course a budget that makes it possible and an excellent team of prodcers, writers, sound engineers, editors and programmers.
A minute at the top of a piece of e-learning isn't too much to ask is it? It not only attracts interest, but I suggest it helps with retention and enhances the learning experience too.