How to Write a Good Advertisement – Victor O. Schwab
Tested Advertising Methods – John Caples
Published in 1932. This one has stood the test of time and for good reason, it’s a copywriting master class
The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells – Robert Bly
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words – Joe Vitale
How To Win Friends and Influence People – Dale Carnegie
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers – Seth Godin
Resonate: Present Visual Stories that Transform Audiences – Nancy Duarte
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business – Ann Handley and C. C. Chapman
Books on Advertising
Scientific Advertising (1923) - Claude Hopkins.
Ogilvy on Advertising - David Ogilvy
The Hidden Persauders - Vance Packard
The ultimate list of the best ever marketing books http://webmarketinginnercircle.com/internet-marketing/best-marketing-books-list/
Confessions of an Advertising Man – David Ogilvy
How to Write a Good Advertisement – Victor O. Schwab
Tested Advertising Methods – John Caples
Published in 1932. This one has stood the test of time and for good reason, it’s a copywriting master class
The Copywriter’s Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells – Robert Bly
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words – Joe Vitale
How To Win Friends and Influence People – Dale Carnegie
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers – Seth Godin
Resonate: Present Visual Stories that Transform Audiences – Nancy Duarte
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business – Ann Handley and C. C. Chapman