Edited by Jonathan Vernon, Wednesday, 20 Feb 2013, 06:44
Give it a silly title:
Smarty Pants
With a controversial sub-title:
Why Google will soon control our no.1s and no.2s
Have silly and outrageous headings such as:
Justin Beiber gains a PhD entirely online
Google Glass banned from 2016 Olympics
Know what you child said at school this week - word for word
Our virtual selves will never die
Learn in your sleep
Don't write your book, think it.
Name drop authors/thinkers who have either sold a lot of books or court controversy, are very clever indeed ... or all three such as:
Marc Prensky
Marshall McLuhan
Nabakov
Nicholas Carr
Malcolm Gladwell
Don't mind adding writers of fiction, especially science fiction:
Arthur C Clarke
J K Rowling
Robert Heinlein
And probably as a good proportion of your readers don't read add some TV or film references:
Star Trek
2001
Dr Who (a bit niche)
Da Vinci Code
And the long gone:
Shakeaspeare
H G Wells
Jules Verne
Plutarch
Hegel
Vygotsky
Add some credibility by quoting:
Michael Young
Martin Weller
Chris Pegler
Hellen Beetham
Cherie Booth QC
But always take their views out of context and misquote.
Never give the balanced view. You have to demonstrate that you are right about everything.
Then ruin it by misquoting fictional characters:
James T Kirk
Dr Who
Chewbacca
Add you life stoy as padding:
Make it sound like all major life events from your granny sitting in a bowl of peaches to your cycling proficiency certificate means that only you could possibly have come up with these world shattering, incontrovertible truths.
Have someone you seem to recognise on Shaftesbury Avenue endorse your book:
Peter Stringfellow gives smarty pants the thumbs up.
How to write a best selling book on e-learning
Give it a silly title:
With a controversial sub-title:
Have silly and outrageous headings such as:
Name drop authors/thinkers who have either sold a lot of books or court controversy, are very clever indeed ... or all three such as:
Don't mind adding writers of fiction, especially science fiction:
And probably as a good proportion of your readers don't read add some TV or film references:
And the long gone:
Add some credibility by quoting:
But always take their views out of context and misquote.
Never give the balanced view. You have to demonstrate that you are right about everything.
Then ruin it by misquoting fictional characters:
Add you life stoy as padding:
Make it sound like all major life events from your granny sitting in a bowl of peaches to your cycling proficiency certificate means that only you could possibly have come up with these world shattering, incontrovertible truths.
Have someone you seem to recognise on Shaftesbury Avenue endorse your book:
(You'd thought it was Richard Branson)