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Just about swimming in the digital ocean

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Edited by Jonathan Vernon, Tuesday, 19 Nov 2013, 09:33

I’ve described it as a digital ocean often enough so I shouldn’t have been surprised when I found myself in it. That was a couple of nights ago. Writing to a colleague with a mixture of excitement and concern I told them why they had to take an interest in the impact Web 2.0 would have and was having on the Pharmaceutical Industry – she works in medical market research interviewing then analysing qualitative data and writing reports.

I had written the sentence, ‘do you want to get on your surface board or get washed out in the rip current when I visualised myself back in this dream. I can use lucid dreams deliberately to help me dwell on matters, or just for the fun of it.

I know that the dream, its location and events, are a projection of how I feel about an issue. After a couple of months of total immersion in Web 2.0 reading and coursework and trying to plan a long term future in this environment I started to find myself in the water.

I got a sense of both nerves and excitement at being under the breaking waves but preferred to get out beyond them. It as a shock to find myself heading down the coast and looking inland for all intense and purposes as if from a bus window that was on its way. My feelings and views on this is to be adequately prepared – for the water fit and with a surf board, even with something to wave to get the lifeguard’s attention. And that being in the breaking waves might be better still. This is my digital landscape visualised. The flotsam and jetsam of old practices get washed away or left on the shore.

The ‘players’ are on this breaking edge, where the ocean makes landfall.

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