OU blog

Personal Blogs

Design Museum

H809 Activity 6.2: Effects of audience on research (1 hour)

Visible to anyone in the world


Activity 6.2: Effects of audience on research (1 hour)

In the light of Activity 6.1, look again at the research question you chose for TMA01.

  • What kinds of audience were you assuming for the research findings?
  • How might this research question, and/or the methods you chose, be different for different audiences?

Post your thoughts in your tutor group discussion forum.


The suggestion is that I am writing to a community of fellow researchers working towards the 'cutting edge' of e-learning in health care, in this instance to support patients and improve patient outcomes, through drawing on literature where various interventions have been successful with doctors.

If written for potential funders then, like the elevator pitch' for a movie script then my inclination would be to spice it up, certainly to push what is unique harder, but also to flag up those few papers that suggest that research of this nature is now required as the next step. i.e. to sell the logical progression of building on what has gone before, using my own experience and skills to say to funders 'you would be backing a safe pair of hands'.

The audience none of the papers talk about are the participants themselves. This is where an inevitable shift is occurring as patients chose to be better informed and in one piece of research I was reading the interviews were compromised as earlier interviewees had posted the questions and their responses online. Currently, from what I have read, the general public are reached via the press. In future, not just through books, radio and TV appearances, but also in blogs and other social media, academics will find they have an audience that includes students (not just their own), and other interested parties.

Just as a conference paper can lead to writing an article for a journal in future there are likely to be other audiences to be written for.

Rather than tailoring niche research for different audiences, as a hypothetical exercise I have presumed the funding would permit a broad approach that would generate material that would, edited and written and expressed in an appropriate way, suit a variety of audiences. Under Creative Commons some content might be offered to a community on the Internet to mash-up, share, curate on other platforms and so on - if the Social Media purpose is to 'spread the word' let those who are best at doing it do it.






Permalink Add your comment
Share post