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Why blog? Why not!

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Edited by Jonathan Vernon, Tuesday, 20 Mar 2012, 14:10

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As an advocate for and practioner of blogging since 1999 and I couldn't let this pass by (even though I am meant to be writing at TMA that is due today).

Search 'blog' or 'blogging' in my OU Student Blog (here) or click on one of the tags.

The research shows that in the overall active online community of many millions online:

95% read (lurk/observe/consume blogs)

4% will go one step further and engage (i.e. add a comment)

1% actually 'create' (write essentially, though this may now include blogs that are essentially photogalleries or YouTube  uploads)

Neilsen, J (2011).

In the student population (the study was last done in 2009 with undergraduates in Australia), the figure rises to 34% having uploaded content to a blog ... 'in the last 12 months'. (which for my money means they are not blogging at all).

Good luck, enjoy!

They have a multitude of uses and value and I will of course say that this value greatly increases over time.

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Design Museum

Video expands the mind ... and use of the Internet

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Edited by Jonathan Vernon, Tuesday, 20 Mar 2012, 16:58

 

 

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I call it the coming of 'WikiTVia;' the tipping point where we view and listen to wikipedia. This will engage, persuade, educate and entertain audiences the way reading can never do (however many links you have).

Jakob Nielsen and his team, as well as academics, are stripping the blogosphere bare to understand how it works.

Birds of a Feather: How personality influences blog writing and reading.

It ain't like you imagine.

Those who generate content are a fraction of total users, 1% is the figure Nielsen gives. This 1% generate content beyond the ken of lesser mortals; you may say they are obsessive about it. Nielsen cites the Amazon book reviewer who wrote 1,275 reviews in one year (is that all). I liken these people to what advertisers call 'champions.' The key influencers of a cohort or group, early adopters, who innovate first and do so with conviction and passion.

Nielsen eleaborates on this and calls it 90-9-1.

Taking this into the realm of video my intuition supposes that these 'Golden Boys & Girls' of content generation will be and are the same people who will have a Flip camera in their pocket (or simply use their phone) to capture or generate orignial content then upload. Content generated on a theme, from a premise, that has some link or basis in its text form will generate an explosive interest in the subject matter beyond its original audience. Video has this power to engage, to persuade, to intrigue and interest the viewer.

Rich content enriches minds.

VJs ?

Like DJs they have a following.

Though the content should be king, not its author.

Me?

I'm this 1%.

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Design Museum

90% of users are lurkers

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 18:06

The 90-9-1 Rule


90% of users are "lurkers" (i.e. they read or browse but don't contribute)

9% of users contribute from time to time, but other priorities dominate their time

1% of users participate very often and account for most of the contributions

From Jakob Nielson


So don't feel bad about. Enjoy lurking. We all lurk, we all contribute from time to time ... and I dare say there are places where we all contribute very often.Just not here.

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