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Video expands the mind ... and use of the Internet

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Edited by Jonathan Vernon, Tuesday, 20 Mar 2012, 16:58

 

 

GoldernGuysofVideo.jpg

I call it the coming of 'WikiTVia;' the tipping point where we view and listen to wikipedia. This will engage, persuade, educate and entertain audiences the way reading can never do (however many links you have).

Jakob Nielsen and his team, as well as academics, are stripping the blogosphere bare to understand how it works.

Birds of a Feather: How personality influences blog writing and reading.

It ain't like you imagine.

Those who generate content are a fraction of total users, 1% is the figure Nielsen gives. This 1% generate content beyond the ken of lesser mortals; you may say they are obsessive about it. Nielsen cites the Amazon book reviewer who wrote 1,275 reviews in one year (is that all). I liken these people to what advertisers call 'champions.' The key influencers of a cohort or group, early adopters, who innovate first and do so with conviction and passion.

Nielsen eleaborates on this and calls it 90-9-1.

Taking this into the realm of video my intuition supposes that these 'Golden Boys & Girls' of content generation will be and are the same people who will have a Flip camera in their pocket (or simply use their phone) to capture or generate orignial content then upload. Content generated on a theme, from a premise, that has some link or basis in its text form will generate an explosive interest in the subject matter beyond its original audience. Video has this power to engage, to persuade, to intrigue and interest the viewer.

Rich content enriches minds.

VJs ?

Like DJs they have a following.

Though the content should be king, not its author.

Me?

I'm this 1%.

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Text Volume Control Slider Thingey

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Edited by Jonathan Vernon, Monday, 4 Feb 2013, 14:20

 

Once you have the definitive response to a fact, something composed as a wiki that has been thoroughly reviewed I'd then like to see this thinking, initially just in words, animated via a slider, the kind of volume control we're used to seeing, only this, instead of increasing the volume of sound, increases the number of words.

 

Text Volume Control drawn in Dia

 

In this way you choose your moment to read a bit, a bit more, or a lot, the whole thing, and or everything (in theory) that went through the author's mind when they wrote their chapter/boo/report in the first place by having not just the links, but the references open and ready to read in an instance.

Indulgent?

The expert mind does this anyway. By the time you've read so extensively on a subject that you hear its authors speaking, you tap into a form of this. You could at any moment offer a summary, or talk for hours on 'your' subject.

I would like this opportunity from the start, from the point of ignorance, to nudge back and forth, to 'rock n roll' as a soundengineer would put it, finding the point to cut a sound track, the 'sweet point' for where I was at, where enough was being said to engage me ... or, were I about to alight from a train, a bitsize thought on which I could chew 'til the opportunity arose to indulge and nudge this 'text volume control' along the scale.

Now think of this as a slice in a pie.

 

Asset%20Slider.JPG
From Drop Box


Open it out and you migrate away from text alone to include stills, video and sound. For example, the image-based expression of this concept, and a particular issue/idea/fact/report, begins with a single image, like a book cover, or TV title sequence ... as you run along our 'volume control' the number and range of images expands.

Just a thought.

 

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