OU blog

Personal Blogs

Stylised image of a figure dancing

Begrudgement

Visible to anyone in the world
Edited by Martin Cadwell, Monday 2 February 2026 at 11:02

All my posts: https://learn1.open.ac.uk/mod/oublog/view.php?u=zw219551

or search for 'martin cadwell -caldwell' Take note of the position of the minus sign to eliminate caldwell returns or search for 'martin cadwell blog' in your browser.

I am not on YouTube or social media

silhouette of a female face in profile

 

[ 9 minute read ]

You break me

Passive voice or passive aggression?

Is it possible to hate someone just because they hate you, but having never been the recipient of their distaste?

Well, I can hate every mobile telecommunication business I have yet to be a customer with, based on my experiences of their competitors, with which I have been a customer. That though, is like hating my wife's brother because I hate her other brother; isn't it? Not in this case, I think.

Heuristics and forecasting would allow us to make judgement calls on who or whom to leave well alone, and who or whom to allow some time to prove themselves. However, I propose that this is not so with mobile telecommunication businesses. When you set up a contract with one, you open yourself up to confusion and chaos. Why? Because they want you to change the contract and/or because they have an expectation that you, the customer, wants to change the contract; you know, weirdly, the customer has decided to upgrade or downgrade their prior decision, or decisions. 

So, this is an example of a relationship based on distrust or more accurately, based on a probability that you (the customer) will be unreliable and capricious in the relationship. 

     'Can I pay for the whole two year contract upfront, please?'

     'No.'

Well, their 'no' means because they don't have a system that can deal with an honest person who knows what their needs are, and will be for the duration of the contract, and we, meaning them and also most of us, are certain that no such person exists, so we will never implement such a system.

Money-minded people might think, 'Why would you pay £720 (£30 x 24 months) and not want to get the interest on some of it instead? Quite simply, because you don't get interest on money you don't have. Many of us run our bank accounts dry and so there is no £720 minus £30 every month for interest to ever be applied. If you think about it: saving up the £720 at £30 per month over two years would actually allow interest to accrue (not much though).

Incidentally, I pay a total of £28.80 for two SIMS with different phone numbers on separate contracts; one of which is 'Unlimited Everything', and the other 'Unlimited Texts and Calls and 20GB data'. I don't phone Premium numbers. If my needs change, the balance in my bank account should not. It may be surprising to some people, that my SIM with Unlimited Data never gets used for calls or texts, and my SIM with only 20GB data but with Unlimited Calls and Texts, never gets used for data up and down loads; unless something goes wrong. I never need to change any plan though, because I have a contingency plan. Shock! Horror! Scream! 

I hate telecommunication businesses because they insist on Direct Debit payments. If something goes wrong and there is no money in the account that month (financial scam or digital glitch or even illness), the phone bill does not get paid. What could go wrong? Nothing, if you fall within the group of customers wanting to upgrade or suddenly go roaming because you are the target customer the telecommunication businesses are constantly talking to. They don't want people like me, who just pay to be left alone. No modern business wants customers with no needs to fulfill between one contract and the next.

They hate me. I am an irritation to them. 

Modern 'business' means implementing marketing strategies that are progressively suited to individuals. It is no surprise to me that the UK Government wants everyone to use A.I. or that they will implement Facial Recognition technology in the High Street. It's a bifurcated approach; catch criminals through both their physical and digital presence; and allow British businesses to profile UK citizens and apply targeted marketing strategies, the use of A.I. assistive technology.

The British Government hates me, because my voice on one SIM contract is not available on my other SIM contract. Likewise, my online digital footprint is not matched with my voice or texts or any of my two phone numbers. Worse, I don't even use the same device to send and receive emails as the one I use to look at YouTube or any other web site. I am not hiding from any Governments; I am merely not mindless. You would be right to assume that I also do not use a SmartPhone to access the internet or for emails. And you would be right to guess that I have a spare device for accessing the internet AND an emergency phone.

Why? You might ask, do I go to such lengths to obfuscate any profiling of me? Because almost everyone allows themselves to be profiled; that is why modern marketing relies on profiling - because it can! 

Of course, businesses need to follow a strategy of averages. The average person changes their phone quite often, I think. The average person consumes more and more data, I think. Newer phones do things for you. My phone, which is fairly old, tells me how long it will remain charged, according to my past usage. Thanks - I already know. 

I 'hate' most people even though I haven't met them. I have to set up security protocols that get destroyed by the new safety protocols that businesses set up to protect their customers because their customers have no security protocols of their own. An example: I don't store passwords on any digital device so I need to type them in whenever I go to some websites. The two step security check of sending an email with a security number in it, means I have to type my password for my email account. (This is why I have a different digital device for emails than the one I access websites with - 'cookies!') There are cookies on websites that can read your password as you type it on another website because they tracked you there.

My laptops have microphones on them that can detect not only the speed at which I press the keys but also my typos and that means which keys are pressed. Realistically, this means that I can demonstrate that I know a complicated password because I am not reading it as I type, proving it to be me typing. I digress. The password can be read by the sound of the keys being pressed because they each have different sounds according to where they are on the keyboard AND the speed they are tapped. The quickness between two key strokes and the similar sound of the double 'e' in 'speed' will indicate a repeated letter AND the frequency of the sound in this post reveals it to be the most commonly used letter in the English language 'e'. So, the two-step security protocol reduces my level of security if I use only a single device. Hence, my password for my email account is entered on a device that has not yet downloaded any cookies (fresh start).

It is tremendously worse than that: The Information Commissioner's Office (ICO) has recently personally informed me that despite the GDPR stating that only personal information pertinent to actually carrying out a task should be requested or passed on to a third party, a business is not in breach of the GDPR if they request an email address and pass it on to a third party delivery business for the delivery of a tangible item. No-one needs an email address to send, carry, or deliver a parcel. However, it has become the norm for businesses to email and text recipients of 'parcel and tangible packages' to tell them where their parcel is. Many people accepted this breach of the GDPR as normal business practice; in fact it is an 'Added Service' (economic value added service).

Your personal details should never be given to a third party without your consent under ANY circumstances. If you order an item to be delivered, your phone number and email address does not need to be known.

Why do businesses want to tell you that they will deliver your package? So they look like they are being friendly and helpful (added value), but importantly, so they don't have to return the next day if you were away. 'We told you we would deliver at this time and date - tough on you if we didn't come back, or it got stolen!' In terms of policing, there is no case to answer.

     'I am sorry Madam / Sir, but by agreeing to receive a text message or email you agreed to accept responsibility of the package once it was delivered.'

Thanks a bunch everyone! I never agreed!

Why did the ICO find that this routine breach of the GDPR is not a breach? Practically every business in the UK would be in court and be fined. If it was a criminal case - 'It is not in the public interest.'

Is it possible to hate someone just because they hate you? Maybe not, but our personal defences utilise any available hormone and enzyme in the body to elicit a similar response to hatred; perhaps 'begrudgement'.

Is it possible to hate people you have never met? I might hate the motorway workmen who build a motorway that just goes over a cliff and have never provided any signs that say so, absolutely! If I tail-gate the driver in front of me, I might not see the cliff edge. If the driver in front of me brakes hard, I will hate that driver for spoiling my journey. Hate the driver who suddenly stops? No, I can't hate a cautious person who responds to a threat by stopping their actions that drive them towards danger.

I hate 'them' because I am reminded of my faults.

Permalink Add your comment
Share post
Stylised image of a figure dancing

Third Party Spies

Visible to anyone in the world
Edited by Martin Cadwell, Thursday 11 December 2025 at 05:08

All my posts: https://learn1.open.ac.uk/mod/oublog/view.php?u=zw219551

or search for 'martin cadwell -caldwell' Take note of the position of the minus sign to eliminate caldwell returns or search for 'martin cadwell blog' in your browser.

I am not on YouTube or social media

silhouette of a female face in profile  

[ 4 minute read ]

Third Party Spies

Research Your Researching

Imagining the future

You know, I can't help thinking that there are bars to improvement in the real world simply because approaches to research are not researched beforehand. What do I mean by this? I get offers to join research teams from various bodies but they want me to register using a MicroSoft form. I think it was Groucho Marx who said he would never want to be a member of a club that would allow someone like him to be a member. 

I would never give my details to a research body by way of a data harvester like MicroSoft. Who would? Surely, the best people to have on a research team are those that are able to understand that their details should not be shared. Certainly, I know that my every comment can be, and is, traced and followed and analysed. Any answer to a question like, 'How would you improve this....?' is tagged and details added to a profile of me stored by a third party. That profile might be useful to the person it pertains to today, in terms of subscribing businesses offering tailor-made deals to individuals, but tomorrow, it will bar you from being offered opportunities from elsewhere. 

It is highly unlikely that individuals will be swamped with a constant stream of offers bombarding their phone with messages all day. The average recipient would ignore most of them and as a target audience the cost of contacting them rises as a ratio of return on investment (ROI). Hence, only a few opportunities will be sent to the individual. This means that other offers are never offered to the individual. In marketing, businesses want to build brand loyalty to stop people shopping around and instead make them pay more for their product. Many people might put this down to convenience. 'It is just easier.' I suggest that this expectation of a convenient way of life reduces jobs and negatively diminishes social interaction. It was the commodification of meat products by supermarkets that destroyed the high street butcher, not the butcher's prices on their own.

When businesses ask us to send electricity readings online, it is not for your convenience; it is to save them money because they don't need to pay wages to someone to visit your home. If you think that there should be more available jobs, make the meter readers come to your home, even if you leave a note outside your door with the meter reading on it. You do not need to spoil your day by being at home, just use analogue solutions.

Any entity that sends me an email that links to a data harvester such as MicroSoft or Amazon, without warning me that the link goes there, is placed on a 'brownlist' that urges 'CAUTION - UNSCRUPULOUS ENTITY!' The reality is that the entity has not researched how to research properly. Do market researchers want sheep who follow the crowd. Ultimately, that would be a dream come true because it wouldn't take a lot of time or money to figure out trends. However, market researchers should be keeping an eye out for innovation and viral ideas and concepts. You can't reach mavericks the usual ways, like with data harvesters; many people are too savvy to go near them.

Of course, modern businesses use other businesses to conduct activities that are not their own core activities, because they don't fully understand how to do much these days. This is a desperate move away from vertical integration, which is hugely expensive to maintain (economies of scale - that sort of thing). I however, have no intention of ever giving any entity permission to share my details with third parties. 

The trend away from vertical integration is over a hundred years old though. Henry Ford's Detroit assembly line in the early 1900s is an example of vertical integration. They forged their own steel and had leather workshops and so on. I think Rolex (watchmakers) are still vertically integrated because they even forge their own particular type of steel, which I believe is used only by them. They don't make the diamonds though, they get them from nature (de Beers?)

All Open University students can have an email address that ends .ac.uk. However, they all have to tell MicroSoft who they are beforehand. I think that is why I almost never see a student email address that ends .ac.uk. I am certainly not going to allow MicroSoft to know where and how to listen in to my email conversation. 

I suspect it takes a little while for businesses to send emails for customers to verify they are who they say they are, because the password to an email account can be harvested once the cookie is on the users device and many people log into their online accounts before they log into their email account. I always log into my email account before I log into my bank account for example, and especially before I log into 'Indeed', the recruitment business. Note that you get a verification link on your phone while you are talking to the phone network customer service person, and not some minutes later. One minute for an email to be sent is bordering on excessive, I suggest.

Permalink Add your comment
Share post

This blog might contain posts that are only visible to logged-in users, or where only logged-in users can comment. If you have an account on the system, please log in for full access.

Total visits to this blog: 281122