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Alfred Anate Mayaki

Ulrich’s Model of HR and Alison Barber on Extensive Search

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Edited by Alfred Anate Mayaki, Tuesday, 28 Nov 2023, 17:57

Have a look at Ulrich’s model of HR (see Fig 1.3). Now, even with a background in what we tend to bracket as the subject of ‘business strategy’ in the business school world, I used to be somewhat bewildered by the account of Ted Bauer on X (formerly known as Twitter). Bauer stipulated this satirical yet seemingly quasi-amusing observation that ‘strategy’ itself as a word is such a powerfully convoluted term, that it has no place in HR let alone in a recruitment operations context. I always used to reject the opinion (Ted and I were mutual followers) put forward in his often lengthy journalistic articles until one day I decided to part ways and unfollow the account. Now, a few years later, as part of the B810 class of 2023/24, the team behind the module has been speaking with us for some time now about the very real possibility of HR evolving into a business function that conducts high-level strategy in the wake of the emergence of AI in functions such as recruitment. Now, we’re not just talking about a bunch of flashy, dashboard-waving, posh-sounding recruitment advisers who re-train as strategy consultants and flood you with insights about organisational data, I mean to speak of real trustworthy strategy.

Ulrich’s quadrant is amazing for several reasons, but the main reason for me is that it provides context. The organisational settings in which these roles play out are just as important as the roles themselves. I’ve become particularly fond of Ulrich’s three-legged stool, which is essentially the canvas to his entire work of art.


Figure 1.3: Ulrich's Human Resource Champions: The Next Agenda

Strategic Partner

Change Agent

Administrative Expert

Employee Champion

Source: Ulrich (1997)


At the moment, I am currently reading the work of Alison E. Barber. Barber (1998) draws attention to two important actors, and their activities, that are integral to the performance of recruitment’s function, namely, the role of internal and external organisational agents in this respect, both in terms of attracting and matching high-quality skillsets to the organisation (1998:8). Selection is seen as different to recruitment by Barber, but particularly, suppositions are made on the point of recruitment strategy. Barber states in reference to the concept of extensive search in recruitment that, “…actions taken during this stage of recruitment [extensive search] can also be related to post-hire outcomes such as performance and turnover” (1998:18). Barber argues in favour of this in the context of Ulrich’s wider proposals on the strategic involvement of HR, which she mentions in passing in the introduction.

Fascinating insights.


References

1.     Barber, A.E. (1998) ‘Recruiting Employees: Individual and Organizational Perspectives’, SAGE Publications, Incorporated, Thousand Oaks. Available from: ProQuest e-book Central. [28 November 2023].

2.     Ulrich, D. (1997) ‘Human resource champions: The next agenda for adding value and delivering results’. Boston: Harvard Business Publishing [28 November 2023].


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Alfred Anate Mayaki

Loughborough's Peter Ackers, Cranfield's Emma Parry and Zeno's Paradox

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Edited by Alfred Anate Mayaki, Thursday, 11 Jan 2024, 03:16

Last Wednesday, I wrote a brief e-mail to Peter Ackers asking the prolific Industrial Relations academic to interpret which book or article or indeed which critical perspective he would decide holds the most influence in Alan Fox's extended oeuvre. 

"Is it Unitarism, Pluralism, or Marxist / Radical? " I asked Prof. Ackers, hoping for enlightenment.

Fast forward an academic week and I finally got that long-awaited reply from Peter Ackers yesterday:

"Hello Alfred, Good to hear from you & pleased you found the idea of neo-pluralism interesting. As you'll see from the bottom reference below, I'm still developing this. The old Industrial Relations Pluralism was fairly narrowly based on conflict between trade unions and employers within the IR system. My 1st IRJ piece in 2002 tried to expand this for contemporary society, where unions are weaker, there are other forms of 'voice' & there are tensions between work & family life. Your blog & question are interesting. All 3 frames are still in play, but within academic Employment Relations the main debate is between neo-pluralism & a radical- pluralism based on Fox's later writing. At the same time, much of management thought is unitarist, assuming simple shared interests between management & employees."

Interesting response from Peter Ackers. More here.

Let's get started!

Today's blog post focuses on a critical perspective of HR in what I will argue is HR's gradual excursion into Zeno's paradox of motion. To illustrate, I will begin with an anecdote. When I first joined Société Générale as a Data Analyst intern in May 2014, I was invited to a social event at an illustrious venue in the City - 1 America Square - by the Head of Human Resources, Benjamin Higgens. This was the first informal encounter I had with colleagues from other departments in the bank. By the time I departed from the role in the following year, I had learned enough about the corporate banking industry to move on; I informed my manager of my intent to leave, and a letter of termination was issued by a HR clerk in the following days. Upon reflection, it is easy to see that HR was indeed the first and last form of representation that I had engaged with. Although, HR is arguably an integral part of any successful business operating model, its strategic role in practice is perhaps not as well understood as it could potentially be.

There is a philosophy borrowed from Ancient Greece that may very well have inspired the thinking behind how modern sports analysts observe the reasons behind why some sprinters are so much more exceptional in comparison to other athletes, particularly across generations. Zeno’s paradox of motion states that “the fast runner Achilles can never overtake the slow-moving tortoise” (Wesley, 1980; Tsoukas and Chia, 2002). What has this got to do with changes in HR’s function? Well, likewise, in the field of research, it is often worthwhile to occasionally take a step back and evaluate the successes and shortcomings of change in organisations. Why? Because as academics and practitioners, change does not necessarily signal progression. This blog post will argue that the evolving role of human resource management (HRM) is suffering from a gradual excursion into Zeno’s paradox.

As this blog post explains, using a three-part framework with real-world examples, there are notable ‘drivers’ of change that have influenced comparatively less ethical consideration in the workplace, particularly in HR. This three-part framework corresponds to the ‘TOP’ framework found in the work of Parry and Bondarouk, where a significant driver of change is the concept of Technology or e-HRM (Bondarouk et. al., 2017; Fernandez and Gallardo-Gallardo, 2021; Shipton, et. al., 2017; Tansley et. al., 2014; Poba-Nzaou, et al., 2020). According to Parry and Bondarouk, much of the change in HR’s function has come as the result of web or cloud-based innovations that have emerged within the last 15-20 years. We already know that changes in HR tech over time can be understood in many ways, for example, through ‘rates of adoption’ (Marler and Parry, 2016; Poba-Nzaou et al., 2020). Questions of relevance are important to consider. Has the uptake of HR tech been universal? Through the prism of impact, or ‘degrees of automation’. Has the uptake of HR tech been competitive or transformational (Diaz-Fernandez et. al., 2017; Tansley et. al., 2014)? How do we better understand the impact of changes in HR’s function through tech innovation?

The second significant driver of change is Organisational. HR’s function is already a delicate one. It involves coercive and rhetorical enforcement of the employee-employer relationship with a view to protecting against the possibility of overt breaches and instances of vicarious liability, especially in the world of infrastructure finance. The foresight of any repudiation of a binding contract is a necessary function of HR in the modern workplace. Such rhetorical enforcement is indicative of a shift to the ‘human resource’ professional approach beyond the realm where formal procedures are merely followed, as opposed to a ‘personnel’ management approach, increasingly as large corporates seek to guard themselves against expensive litigation. Take repudiation as one such instance (Cabrelli and Zahn, 2012; Cabrelli and Zahn, 2013) or as in ‘Société Générale vs Raphael Geys (2012)’, where the ‘automatic’ and ‘elective’ theories of repudiation are annotated by the Rt. Hon. Justice, Lord Sumption.

In the postmodern literature on organisational change, the subject is often thought of as an ontology (Tsoukas and Chia, 2002). There are weak ontologies and strong ontologies of becoming in what Chia (1995) emphasises is a transient reality. But it is how the organisation is philosophically viewed that is of the essence. Surveillance, particularly ‘hierarchal surveillance’, has been noted by some HRM academics as an externality that is all too perceivable in modern HR (Kamoche and Newenham-Kahindi, 2012).

Finally, the third driver of change is what the TOP framework references as People. This is akin to shifts in the modes and practices of work (Bowen and Ostroff, 2004; Nwachukwu, 2016).

The TOP framework suggests that HR’s function is adoptive towards digitisation (Fernandez and Gallardo-Gallardo, 2021). However, is this sort of adoption ethical? In a series of qualitative interviews with over 40 respondents from HR, the evidence that one academic presents suggests that HR actively engages in what this blog post will refer to as the 3D’s of unethical HRM - distancing, depersonalising, and dissembling. The respondents achieved the 3D’s in their workplace relationships by neutralising any moral imputes to the role of HR (De Gama et. al., 2012). What does this tell us? Well, it corroborates the view that the rhetoric of digitisation is not always ethical (Legge, 2005). As such, concerns with workforce mobility (Bader et. al., 2023; Harzing et. al., 2020) and imbalances in cross-cultural talent identification (McDonnell et. al., 2023) as an inherent responsibility of the multi-stakeholder model have possibly led to more contested outcomes in the present day.

Aside from the ethicality of the changes I have highlighted in the TOP framework, research on the acquisition by HR professionals of new competencies coincides quite well with Zeno’s paradox. According to the interviews which inform Arthur Yueng’s rendition of the HR competency model (Yueng et. al., 1996), only 10-15% of HR professionals possess the necessary competencies for a transition into a new reinvented business function.

This blog post has shown how HR follows the pattern of Zeno’s paradox. Philosophical and rhetorical changes in HR’s function are an evolving, and multi-faceted concept but in a multi-stakeholder model, these changes are usually unaligned to more rapid changes in business strategy. Using a three-part framework, I have shown how driving factors in the form of the Parry and Bondarouk framework continue to affect the evolving role of HR in practice.

Practitioners should embrace the concept of change in HR’s function, but practice should be informed by evidence founded in relevant areas of empirical research. Developing strategies of competitive advantage with respect to wider operating models.

References

1.        Bader, B., Bucher, J. and Sarabi, A. (2023) “Female expatriates on the move? Gender diversity management in global mobility”, Human Resource Management Journal, [Preprint] – Available at https://doi.org/10.1111/1748-8583.12529

2.        Bondarouk, T., Parry, E. and Furtmueller, E. (2017) “Electronic HRM: four decades of research on adoption and consequences”, International Journal of Human Resource Management, 28(1), pp. 98-131 - Available at http://dx.doi.org/10.1080/09585192.2016.1245672

3.        Bowen, D.E. and Ostroff, C. (2004) “Understanding HRM–Firm Performance Linkages: The Role of the “Strength” of the HRM System”, The Academy of Management review, 29(2), pp. 203–221. Available at: https://doi.org/10.5465/amr.2004.12736076.

4.        Cabrelli, D. & Zahn, R. (2012) “The Elective and Automatic Theories of Termination at Common Law: Resolving the Conundrum?”, Industrial Law Journal (London). [Online] 41 (3), 346–357

5.        Cabrelli, D. & Zahn, R. (2013) “The Elective and Automatic Theories of Termination in the Common Law of the Contract of Employment: Conundrum Resolved?”, Modern Law Review. [Online] 76 (6), 1106–1119

6.        Cooke, F. L., Xiao, Q. and Xiao, M. (2020) “Extending the frontier of research on (strategic) human resources in China: A review of David Lepak and colleagues’ influence and future research direction”, The International Journal of Human Resource Management, 32(1), pp.183-224 - Available at https://doi.org/10.1080/09585192.2020.1803949

7.        Chia, R. (1995). From Modern to Postmodern Organizational Analysis. Organization Studies, 16(4), 579-604 – Available at https://doi.org/10.1177/017084069501600406

8.        De Gama, N., McKenna, S. and Peticca-Harris, A. (2012) “Ethics and HRM: Theoretical and Conceptual Analysis: An Alternative Approach to Ethical HRM Through the Discourse and Lived Experiences of HR Professionals”, Journal of Business Ethics, 111(1), pp. 97–145 - Available at: https://doi.org/10.1007/s10551-012-1479-z

9.        Diaz-Fernandez, M., Bornay-Barrachina, M. and Lopez-Cabrales, A. (2017) HRM practices and innovation performance: a panel-data approach. International Journal of Manpower. [Online] 38 (3), 354–372.

10.     Fernandez, V. & Gallardo-Gallardo, E. (2021) “Tackling the HR digitalization challenge: key factors and barriers to HR analytics adoption”. Competitiveness Review. [Online] 31 (1), 162–187

11.     Harzing, A., Shea . X. and Kohler, T. (2020) “How you see me, how you don’t: ethnic identity self-verification in interactions between local subsidiary employees and ethnically similar expatriates”, The International Journal of Human Resource Management, 31(19), pp. 2407-2433 - Available at https://doi.org/10.1080/09585192.2018.1448294

12.     Kamoche, K. and Newenham-Kahindi, A. (2012) “Knowledge appropriation and HRM: the MNC experience in Tanzania”, International Journal of Human Resource Management, 23(14), pp. 2854-2873 - Available at https://doi.org/10.1080/09585192.2012.671507

13.     Kochan, T. A. and Barocci, T. A. (1995) ‘Human Resource Management and Industrial Relations: Text, Readings and Cases’, Scott Foresman, and Company

14.     Legge, Karen. (2005) ‘Human Resource Management : Rhetorics and Realities’, Anniversary ed. Basingstoke: Palgrave Macmillan

15.     Marler, J. H. and Parry, E. (2016) “Human Resource Management, Strategic Involvement and e-HRM Technology”, International Journal of Human Resource Management, 27(19), pp. 2233-2253 - Available at https://doi.org/10.1080/09585192.2015.1091980

16.     McDonnell, A., Skuza, A., Jooss, S. and Scullion, H. (2023) “Tensions in talent identification: a multi-stakeholder perspective”, The International Journal of Human Resource Management, 34(6), pp. 1132-1156 - Available at https://doi.org/10.1080/09585192.2021.1976245

17.     Morrow, T. (2000) “Integrating human resource management and business strategy in the Northern Ireland clothing industry: A case of oil and water?”, IBAR, 21(1), pp. 131-146

18.     Nwachukwu, C. (2016) “Investigating the linkage between competitive strategy and human resource management practices in Nigeria medium-sized enterprises”, Liverpool John Moores University – Doctor of Philosophy - Available at http://researchonline.ljmu.ac.uk/id/eprint/4198/1/2016NwachukwuCelestinephd.pdf

19.     Nwachukwu, C. and Akwei, C. (2023) “An exploration of contextual factors affecting the nexus of competitive strategy and human resource management practices in Nigeria emerging market context”, International Journal of Human Resource Management, 34(16), pp. 3079-3122 - Available at https://doi.org/10.1080/09585192.2022.2104128

20.     Poba-Nzaou, P. et al. (2020) ‘Taxonomy of business value underlying motivations for e-HRM adoption: An empirical investigation based on HR processes’, Business process management journal, 26(6), pp. 1661–1685. Available at: https://doi.org/10.1108/BPMJ-06-2018-0150

21.     Shipton, H., Sparrow, P., Budhwar, P. and Brown, A. (2017) “HRM and innovation: Looking across levels”, Human Resource Management Journal, 27(2), pp. 246-263 - Available at https://doi.org/10.1111/1748-8583.12102

22.     Société Générale London Branch v. Raphael Geys (2012), UK Supreme Court, UKSC 63 - Available at https://www.supremecourt.uk/cases/docs/uksc-2011-0110-judgment.pdf

23.     Tansley, C., Kirk, S., Williams, H., Barton, H., Parry, E. and Strohmeier, S. (2014) “Tipping the scales: ambidexterity practices on e-HRM projects”, Employee relations. [Online] 36 (4), 398–414.

24.     Tsoukas, H. and Chia, R. (2002) “On organizational becoming: rethinking organizational change”, Organization Science, 13(5), pp. 567+

25.     Walsh, C., Glendinning, S., Dawson, R. J., O’Brien, P., Heidrich, O., Rogers, Christopher, D. F., Bryson, J. R. and Purnell, P. (2022) “A Systems Framework for Infrastructure Business Models for Resilient and Sustainable Urban Areas”, Frontiers in Sustainable Cities (Open Access) 4(1) - Available at https://doi.org/10.3389/frsc.2022.825801

26.     Wesley C. S, (1980) ‘Space, Time, and Motion’, Minneapolis: the University of Minnesota Press – Available at https://personal.lse.ac.uk/ROBERT49/teaching/ph103/2013-2014/pdf/Salmon-Zeno.pdf

27.     Yueng, A., Woolcock, P., and Sullivan, J. (1995) “Identifying and developing HR competencies for the future: Keys to sustaining the transformation of HR functions”, The California Strategic Human Resource Partnership, 19(4), pp. 48-58


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This post was written by Alfred Anate Mayaki, a student on the MSc in HRM, and was inspired by the work of Peter Ackers in an International Journal of Human Resource Management article entitled: “Neo-pluralism as a theoretical framework for understanding HRM in sub-Saharan Africa

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Alfred Anate Mayaki

A Message from Dr. Carol Gill

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Edited by Alfred Anate Mayaki, Wednesday, 8 Nov 2023, 17:43

Yesterday was a busy day. I attended my first B810 lecture and wrote to Dr. Carol Gill, from the University of Melbourne, whom I mentioned in a previous OU Blog post. This was what I wrote:

"I came across a point you made regarding developmental humanism, which prompted me to ask - what kind of philosophy are you an advocate for with respect to the spectrum between developmental humanism and harder forms of HRM?"

To my surprise, Dr. Gill sent me this email reply last night:

"There is a debate between Pluralism and Unitarianism with the latter suggesting they are not mutually exclusive I.e. if you go for developmental humanism you will achieve organisation productivity through commitment and engagement of the workforce that use their discretionary effort towards organisation goals and values. I hold this view - it is also the ethical path. However, instrumentalism may work if discretionary effort is not required.

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This post was written by Alfred Anate Mayaki, a student on the MSc in HRM, and was inspired by the work of Carol Gill in a Human Resource Management Review article entitled: “Don't know, don't care: An exploration of evidence-based knowledge and practice in human resource management


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A Message from Dr. Andrew Bryce

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Edited by Alfred Anate Mayaki, Tuesday, 21 Nov 2023, 18:59

Dr. Andrew Bryce, the author and research academic from the University of Sheffield - who I mentioned in a previous OU Blog post, sent me this email yesterday:

"Indeed shirking and presenteeism are two sides of the same coin. As my colleague Sarah Brown shows in her paper, the problem is that true health is not observed by the employer so it is difficult to know whether a worker is shirking or genuinely too ill to work. Likewise, they don't know whether the staff who do attend work are well enough to do the work effectively. This may be even more difficult when staff habitually work remotely. So the challenge to HR practitioners is to have incentives in place to encourage sick workers to stay at home and workers in good health to come in.

I can't say much in answer to your specific question as the policies and practices adopted by firms have not been the focus of my research. You may wish to look at another paper I have recently published with the same co-authors, looking at sickness absence. In the literature review, we highlight a number of studies that look at the effectiveness of different approaches and working conditions for reducing sickness absence. I hope this will help to guide your further reading on this subject."

Lots of ways to look at this...

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This post was written by Alfred Anate Mayaki, a student on the MSc in HRM, and was inspired by the work of Andrew M. Bryce, Jennifer Roberts, and Mark L. Bryan (2021) in a European Journal of Health Economics article entitled, “The effects of long-term health conditions on sickness absence in the UK"


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Alfred Anate Mayaki

Is Employer Branding, HR or Marketing?

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Edited by Alfred Anate Mayaki, Sunday, 5 Nov 2023, 12:35

The influential perspective that is Employer Branding is perhaps best defined as a very innovative collection of ideas and strategies that aim to position an employer favourably with respect to its target candidates. However, Employer Branding, and by extension the Employer Value Proposition (EVP), in and itself, are not a part of HR, they are part of Marketing.

It's true, and I’ll even tell you why I think this. Roughly about a year ago, whilst navigating an important ESG project, I came across an interesting document. It related to diversity, equity and inclusion in the fast-paced world of infrastructure (data centres to be exact). I could not tell you how many times and how many ESG reports I had read that had woefully omitted an effective diversity, equity and inclusion segment, but off the top of my head, it was the majority. Now, there was a specific issue I had with one particular ESG report from last year reported by Digital Realty Trust, Inc., a leading provider of data centre solutions. In the report, Digital Realty had a focus that happened to be on DEI stats. Now, the company’s workforce planning ambitions are somewhat measured. Its workforce currently consists of 75% (2,288) male employees, the remaining 25% (747) are female employees. The first thing I noticed was that the report failed to disclose any other gender class, which was a big red flag. By the same ratio, its U.S. workforce by racial group included 66% White, 11% Asian and only 9% Black employees. So, I started to think…

What if Google or Microsoft had released this report? It would have been front-page news. That took me to the next question. What are the best methods of readily presenting information produced by an organisation without encroaching on the company’s EVP? Interesting question, right? Well, a report of this magnitude – Digital Realty Trust, Inc. employs over 3,000+ workers – can readily testify to having tried the most obvious method, percentages and charts. I challenged myself as a DEI leader to come up with some alternative ways of communicating information such as this.

I am a strong believer that academia is not necessarily activism but that data can inform business strategy.

I became convinced that the lesson here was embedded in the fact that Employer Branding is not HR. That is to say, unless the DEI statistics from a report are up to the job, it is counter-productive to the company's ambition to publish them so opaquely. Employer Branding thus needs Marketing as much as Marketing needs it. Yes, critics will say it is wise and healthy to have companies produce such reports, regardless of the contents, but it is also wise to consider how internal leaders must coordinate their own strategies.

There is a strong argument that CEOs must define EVP as a separate, budgeted function, accountable to Marketing and not Recruitment or HR. This goes right back to James Ellis’ post on Substack which succinctly describes a situation whereby Employer Branding as a business function is continuously misunderstood by all types of professionals he speaks to and surveys regularly.

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This post was written by Alfred Anate Mayaki, a student on the MSc in HRM, and was inspired by the work of Lizz Pellet (2009) in a Society for Human Resource Management article entitled, “The Cultural Fit Factor: See Ch. 6 - The Mad Hatter – Human Resources as Marketer"


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