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And is visualised in many ways, Engestrom (2007) Mycorrhizae thinks in term of fungi.

My own take is a lichen:

The language you use carries with it connotations and hidden assumptions. You need to make things as clear and as explicit as possible to develop shared meaning and understanding to avoid confusion. Conole (2011:404) Indeed. Conole in one sentence manages several metaphors:

· Different lenses

· Digital landscape

· Navigate through this space

So we've go camera lenses/how the eye sees, we have a landscape that has a physical presence, where a digital one does not and then we have an image of a Tall Ship on an ocean passing through this landscape (or at least I do). You might see a GPS device, a map and compass on a the Yorkshire Fells. Language creates images in our minds eye. The danger of a metaphor is when it creates parameters or absolutes.

I find it problematic that descpite the tools around us we are obliged to communicate with words. We could use images, we can use live audio, but we are yet to construct and respond to these activites with a piece to webcam.

Conole and Oliver mention four levels of description:

1. Flat vocabulary

2. More complex vocabulary

3. Classification schemas or models

4. Metaphors

Which is the most persuasive? The most effective and memorable?

This set of words is used to describe cloudworks. Only the last stands out as pertinent to Web 2.0 and the kinds of apt terms for e-learning 2011.

• Practice
• Design
• Case study
• Resource
• Design template
• Link to site
• Request for advice
• Evolving dialogue

Metaphors are indeed 'powerful ways of meaning making'. (Conole. 2011.406)

Ref: Metaphors we live by. Lakoff and Johnson (1980)

Over the last 18 months I have returned repeatedly to the importance and value of metaphors, drawing on neuroscience and literature. There are 28 entries in which metaphor is discussed. This is perhaps the most insightful as it draws on an article in the New Scientist.

Morgan’s Metaphors discussed by Conole, White and Oliver (2007)

1. Machines

2. Brains

3. Organisms

4. Cultures

5. Political systems

Whatever works for you, but importantly, what you can use that is comprehended by others.

Presenting on Social Media over the last few weeks I have repeatedly used images of the Solar System to develop ideas of gravity and magnitude, spheres of influence and impacts. It is one way to try and make sense of it. The other one I use is the water-cycle, but as that can turn into an A' Level geography class.

Some futher thoughts from Conole

‘These and other tools are beginning to enable us to embed more meaning in the objects and connections within the digital space. The tools can also be used to navigate through the digital space, providing particular narrative paths of meaning to address different goals or interests.’ (Conole, 2011:409)

‘The approach needs to shift to harnessing the networked aspects of new technologies, so that individuals foster their own set of meaningful connections to support their practice, whether this be teachers and seeking connections to support them in developing and delivering their teaching, or learners in search of connections to support and evidence of their learning. (Conole. 2011:410)

‘Those not engaging with technologies or without access are getting left further and further behind. We need to be mindful that the egalitarian, liberal view of new technologies is a myth; power and dynamics remain, niches develop and evolve. Applications of metaphorical notions of ecology, culture and politics can help us better understand and deal with these complexities. (Conole. 2011:410)

How do we describe and make sense of digital environments?

It is complex and multifaceted