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Witold Wisniewski

Organisational Culture: The Immune System That Protects Your Company

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Organisational culture is the set of shared values, beliefs, and behaviours that shape how people in a company act, make decisions, and interact with one another, effectively functioning as the internal system that defends and sustains business performance. Just as a human immune system protects the body from threats, a healthy organisational culture helps companies attract and retain talent, integrate new hires, reduce conflict, and support collaboration, all of which contribute to long-term resilience and competitive advantage.

To explore this idea further, read “Organisational culture - the immune system of your company - Business, Leadership & Resilience”.

A strong culture also strengthens business agility by guiding responses to internal and external changes, empowering employees to adapt behaviours that support strategic goals and organisational wellbeing, rather than relying solely on formal policies or mandates. Organisations that understand and intentionally shape culture are better positioned to thrive in uncertainty and sustain performance over time.

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Witold Wisniewski

No Business Plan Survives First Contact With Customers: Why Customer Validation Matters

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Traditional business plans are built on assumptions about markets, customers, and future conditions, but real-world interaction quickly exposes gaps between planning and reality. In fast-changing environments, successful entrepreneurs prioritise customer discovery, business model validation, and evidence-based decision-making over rigid long-term planning. Early engagement with customers generates actionable feedback, enabling adaptive strategy and reducing the risk of costly misalignment.

To explore this principle in more depth, read No Business Plan Survives the First Contact With Customers – Customer Discovery, Lean Startup & Business Model Validation”. The core insight aligns with Lean Startup methodology and agile business design, which emphasise testing hypotheses, iterating rapidly, and refining value propositions through validated learning. By shifting focus from static business plans to dynamic business models, organisations increase innovation success rates, improve market fit, and strengthen long-term strategic resilience.

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Witold Wisniewski

4Sir2 Smoothy: Functional Beverage Innovation for Childhood Obesity Prevention

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Childhood obesity prevention requires scalable, science-based solutions that improve food environments and metabolic health. The 4Sir2 Smoothy project introduces a functional beverage designed for children with obesity, combining natural grape or apple juice with bioactive compounds such as resveratrol and polyphenols derived from grape pomace. These ingredients are linked to metabolic regulation and position the project within the growing field of functional nutrition and sustainable health innovation. By transforming agricultural by-products into high-value ingredients, the initiative also supports circular economy principles in sustainable food systems.

Learn more about this Horizon Europe-funded healthy drink ecosystem and functional beverage innovation here:


4Sir2 Smoothy: Building a Healthy Drink Ecosystem to Prevent Childhood Obesity - Sustainable Nutrition & Metabolic Health Research.

What distinguishes 4Sir2 Smoothy is its ecosystem approach. The project integrates researchers, growers, processors, and health stakeholders to co-create a resilient supply chain aligned with Industry 5.0 principles. By combining obesity prevention strategies, bioactive compound research, and responsible food innovation, 4Sir2 offers a replicable model for building healthy beverage ecosystems that strengthen public health outcomes while advancing sustainable food innovation.

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Witold Wisniewski

Why Sustainability Matters for Business Strategy

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Sustainability has evolved from a peripheral concern into a central strategic imperative that shapes resilience, risk management, and long-term organisational performance. In volatile and resource-constrained environments, businesses that fail to integrate environmental and social considerations into their core strategy expose themselves to systemic vulnerabilities. Embedding sustainability within governance, culture, and business model design strengthens adaptability and supports more coherent long-term decision-making. The video, Why Sustainability Matters for Business Strategy, examines how sustainability functions not as an isolated initiative but as a structural component of strategic design and competitive advantage.

Organisations that treat sustainability as integral to their strategic logic are better positioned to navigate uncertainty and create enduring value in complex and evolving markets.

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Witold Wisniewski

Why Emotional Awareness Matters for Organisational Culture

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Edited by Witold Wisniewski, Tuesday 3 February 2026 at 10:21

Emotions are not a distraction from work; they actively shape decisions, trust, and an organisation’s ability to adapt under pressure.

We often treat emotions as something to manage after strategy or performance. Yet, as explored in Emotions Are an Important (Cultural Value).

Emotions strongly influence how people interpret reality, relate to one another, and make decisions, especially in uncertain and complex environments. Organisations that recognise this build psychological safety, trust, and adaptability, not just higher morale.

What is less obvious is which emotions accelerate learning and collaboration, and which quietly undermine progress. The article unpacks how organisations can work with emotions deliberately before they become a hidden constraint on performance and resilience.

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Witold Wisniewski

Living Labs Are Changing Research and Innovation: But Not How You Think

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Living Labs: A New Approach to Research and Innovation
Discover how real-world co-creation is changing the way projects succeed.

Traditional research and innovation processes often unfold behind closed doors, far from the people and environments they aim to influence. Yet a growing body of practice supported by the European Network of Living Labs suggests a radically different approach: design, test, and co-create in real-world settings with the very people innovations are meant to serve.

Here is my understanding of Living Labs in context of Sustainable Business Design.

Living Labs move beyond laboratory walls and theoretical models, creating open, interactive ecosystems where users, researchers, organisations, and communities work together through iterative cycles of experimentation and learning.

This shift matters for Horizon Europe projects, sustainable innovation, and any effort where user relevance, feasibility, and impact cannot be left to assumptions.

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Witold Wisniewski

Industry 5.0 is not a tech upgrade - it’s a rethink of what industry is for

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As Europe quietly reshapes its industrial vision through Horizon Europe, the focus is shifting away from efficiency at all costs toward deeper questions of purpose, resilience, and societal value. Yet many organisations are still operating with assumptions shaped by Industry 4.0.

What makes this shift particularly significant is that it changes how success, innovation, and responsibility are understood - not just in policy, but in practice. For those working in research, education, and strategy, this raises uncomfortable but necessary questions about relevance, impact, and long-term value.

What’s really changing - and why does it matter now?

👉 Read the full perspective on Industry 5.0 here:
https://betterorganisations.co.uk/articles/industry-5.0-a-horizon-europe-perspective

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Witold Wisniewski

Why Most "Inclusive" Strategies Fail Before They Even Begin

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Everyone's talking about inclusion and co-creation - but why do so many initiatives still fall flat?

The answer might be uncomfortable: what we call co-creation is often just collaboration in disguise. Participation becomes a performance. Voices are “included,” but decisions are already made. The result? Disillusionment, distrust, and strategies that don’t stick.

So what's the real difference between collaboration and true co-creation?
How can organisations move beyond surface-level engagement to build lasting, participatory cultures?

I have written this article to uncover why most inclusive strategies fail before they begin - and what it really takes to make co-creation work.


Let me know what you think about such approach to co-creation.


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Witold Wisniewski

Thriving in Chaos: The Power of Evidence-Driven Decisions

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Back in 2020, I warned that navigating chaos with yesterday’s maps was a dangerous game. Today, with tax wars heating up and tariffs swinging like wrecking balls, that warning has never been more critical. 

Here’s the bottom line:

1. Assumptions Kill – Yesterday’s playbook is today’s poison.

2. Evidence Over Ego – Skip the hype; let real customer reactions be your north star.

3. Learn Fast, Pivot Faster – Turn each insight into your next competitive move.


Want the full playbook on building an exploration‑first system that thrives in today’s turbulence? 👉 Dive into the original article and let’s get your business battle‑ready: Make decisions based on evidence not ideas.

What do you think? Have you ever pivoted based on hard evidence instead of a hunch? Share your story below!

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Witold Wisniewski

What is Business Model and Business Model Canvas

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Many new and established companies face significant challenges, and often the root cause is a weak business model. That's why it's essential for every entrepreneur, startup founder, and business leader to deeply understand and carefully craft their business model. It can be the difference between success and failure.

A key question for any leader is: how do we actively engage with our business model? How do we unpack this complex concept, simplify it, and, most importantly, share it in a way that empowers the entire team to contribute and drive it forward?

Here the Business Model Canvas come. The Business Model Canvas isn't just a theoretical concept; it's a practical tool I've used for over 10 years to help businesses clarify their business models. That's why I created a video, "What is the Business Model and what is business model canvas?", to share its power with other entrepreneurs. The Canvas establishes a shared language, is simple and visual, and allows you to discover opportunities.

Have a look and let me know if that is something you would like to use while working ON your business idea!

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Witold Wisniewski

Emotional attachment to business - is it a problem?

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Many entrepreneurs I know exhibit a significant level of emotional attachment to their businesses.

You might wonder, what’s the issue with this?

- Firstly, such detachment can hinder objective evaluations, potentially leading to costly errors. 

- Secondly, it can adversely affect mental well-being. 

- Lastly, it can complicate the process of exiting the business when the time comes.


Recently, I’ve been asked how one can achieve emotional detachment from their business. In this video, I explore the psychological dimensions of this topic and offer practical strategies for managing it: Watch the video here.


I’d love to hear your thoughts and experiences on this matter. Is emotional detachment something you grapple with? What are your experiences in dealing with it?

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Witold Wisniewski

Impact of the organisational culture on mental health

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According to the Big Mental Health Report 2024 by Mind, approximately 1 in 4 individuals in England will encounter a mental health issue at some point during the year.

The economic burden of poor mental health (just in England) is staggering, estimated at £300 billion annually, which is roughly double the NHS's yearly budget.

The workplace can serve as a significant support system for mental health, fostering resilience, or it can negatively impact mental well-being.

In my article titled "How can organisational culture support the mental health of employees?", I discuss the repercussions of inadequate mental health support from a corporate perspective and provide actionable strategies for cultivating an organisational culture that prioritises mental health. Although the article addresses changes in the post-COVID landscape, its insights remain pertinent today.

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Witold Wisniewski

Finding a profitable niche: luck OR result of methodical actions?

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Edited by Witold Wisniewski, Tuesday 7 January 2025 at 12:32

Happy New Year everyone!

Business Design is about finding the most profitable business models. Part of it is about finding a profitable niche! Is it a matter of luck if it can be achieved methodically?

How to merge this with your passion? Is it important for you to do business which you are passionate about?


Your thoughts? My ones in this short video.

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Witold Wisniewski

Can 4 Words Be Worth USD100 000?

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Sounds unbelievable, isn't it? 

Watch this video about a brilliant innovation story with a sustainability twist.


I think there is great learning for all entrepreneurs (social-entrepreneurs as well). 

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Witold Wisniewski

To be blinded by the love of one's own idea - continuation.

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Edited by Witold Wisniewski, Thursday 14 November 2024 at 21:00

Hey everyone!

I got some feedback on my last article, and it turns out folks felt I didn’t explain the psychological stuff clearly enough. So, someone suggested I try visualizing it. Challenge accepted!

Check out this quick 5-minute video where I dive into how our brains can totally trick us and make us miss out on valuable feedback. I also talk about the entrepreneurs' challenges that come with this and share some strategies to tackle it.

Give it a watch: Don't fall in love with your own idea - video.

I will really appreciate your feedback - so feel free to write a comment below or drop me a message.

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Witold Wisniewski

The greatest entrepreneurial risk: falling in love with...

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Edited by Witold Wisniewski, Monday 4 November 2024 at 18:10

Do you know one of the greatest risks in entrepreneurship? In my view, it’s falling in love… with your own idea.

It’s all too easy to become captivated by a concept, convinced it holds the innovative key to solving every problem. However, this emotional attachment can lead us off course, blinding us to essential feedback and the realities of the market.

When we become infatuated with our ideas, we often overlook warning signs and dismiss valuable criticism.The unfortunate truth is that it’s remarkably easy to get trapped in this mindset, and even harder to break free from it.

Why is that? There are powerful psychological mechanisms at play. If you’re interested in exploring this topic further—understanding these mechanisms and discovering business design strategies for managing the attachment to ideas — I invite you to read my article: "Don't Fall in Love with Your Idea".

Have you ever witnessed someone who was utterly convinced they were right, even when everyone around them knew they were mistaken? Let's read the linked article and let me know if this explains (at least partially) the witnessed behavior.

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Witold Wisniewski

How to turn your passion to profit?

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Edited by Witold Wisniewski, Wednesday 30 October 2024 at 17:28



I’ve recently dedicated time to developing materials aimed at aspiring and new entrepreneurs which are exploring various aspects of business design and entrepreneurship. This journey can be both exciting and daunting, and I believe it’s essential to equip oneself with the right knowledge and strategies.


Today, I want to highlight a crucial point: before launching a new business (a startup) —it’s vital to engage in specific preparatory activities (business exploration). These steps are instrumental in identifying the right business model, which is fundamental to the success of any venture. 


To share my insights on this topic, I’ve created what I call the Passion to Profit Approach. I recorded a video where I distill 24 years of experience into just 22 minutes. In this video, I cover key concepts and practical strategies that can help you navigate the complexities of starting your own business. You can watch it here: https://youtu.be/v-xJIUHGeh4



If you’re interested in this subject, I encourage you to check out the video and would love to hear your thoughts! Your feedback is invaluable as it will help me to maximise my impact on turning entrepreneurs' passions into successful enterprises.



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Witold Wisniewski

Strong starting point of the business journey: a sound idea

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Let's be clear here: you don't have to have a genius idea to succeed. Business design offers approaches which allow us to start with relatively crappy ideas and turn them into workable solutions. That is true.

However it is much better from the early beginning to work out an idea which is commercially viable and fits directly to you - to your passions, motivations, values, skills, etc.

Here I recorded a short video with description of a simple and practical method: https://youtu.be/-PCzT66UH44

It allows you to compromise the commercial aspects with individual, personal needs and can facilitate your entrepreneurial thinking.

Let me know what you think about it.

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Witold Wisniewski

Your idea is not you!

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Edited by Witold Wisniewski, Tuesday 1 October 2024 at 14:11

Taking critique can often be a challenging experience for many individuals, particularly when it involves personal ideas. Have you ever observed something like that? Such a person is literally feedback-proof and can  treat every comment even with hostility!

Here is the bad news: under specific circumstances, any of us can face this problem. This phenomenon occurs when a person's brain begins to treat their ideas as integral parts of their self-concept. When this happens, any critique directed at these ideas can be perceived as an attack on the self, leading to defensiveness or outright rejection of the feedback.

How to avoid such a disaster? I explore the way how our brain can merge ideas and identity and to avoid it in detail in the article: Don't fall in love with your idea

The consequences of this can be severe. For instance, consider a startup owner who is in the process of finding and testing a new business model. If they view their concept as an extension of their identity, they may become impervious to valuable critiques that could enhance their business strategy. This inability to accept feedback can be detrimental, potentially leading to a failure to adapt or pivot when necessary, which is crucial for any company's survival.

Let me know in the comment what do you think about this issue!

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Witold Wisniewski

Lunching a new business idea: make sure you verified your assumption

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The Startup Idea Rollercoaster


I recently had a session with a client who had a startup idea. Let’s call him Mr. Believer. He was convinced his idea was the next big thing and was ready to invest heavily in its development, even planning to take out a private bank loan. He even had a business plan!

Impressive, right?

Well, not so fast. When I started asking Mr. Believer about the evidence supporting his idea, he was a bit stumped. Sure, he had some general industry data, but nothing concrete to prove his idea would actually work in the real world. Uh-oh, red flag!

The Reality Check


I gently explained to Mr. Believer that it’s wise to start small and gather evidence before diving in headfirst with a big investment. After all, we don’t want to end up with a fancy business plan that’s just a collection of wishful thinking, do we?

I shared the concept of breaking down assumptions into testable business hypotheses. By identifying the underlying assumptions and testing them, we can validate the idea before going all-in.In fact, I once wrote an extensive article exploring what assumptions are and how to break them down into actionable business hypotheses. Understanding this is essential because our ideas often stem from assumptions that need to be validated.

Learning Point


The key takeaway for Mr. Believer was this: in the process of developing a new idea, the only thing that matters is checking how our assumptions relate to reality. E.g.: do people actually want to pay for our services?

So, if you’re a budding entrepreneur with a brilliant idea, remember: start small, test your assumptions, and gather evidence. Then decide.
It may not be as exciting as dreaming about the great success that is just around the corner, I know, but it’s the smart way to ensure your idea has legs before you invest a ton of money.

Trust me, your future self will thank you smile


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Witold Wisniewski

A note on business design and agile approach to a business strategy

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The modern world is changing faster than ever. In order to be able to respond to these changes and to adapt well, we as business people, entrepreneurs need to be flexible and agile. Sounds obvious, isn't it?

The challenge is about every day of execution. Being persistently and methodically flexible and agile day by day - in order to understand the reality and to adapt to it. In other words that simply means: being able to understand what people need and if they are willing to pay for it, finding if there are enough such people. And then embedding this into a right business model to be able to operate at the right scale.

That is a process - a real job every entrepreneur needs to do - regardless if the one is engaged in a startup or mature company.

What happens when this is neglected?

Disastrous things are happening. Recently I recorded a video about an entrepreneur who invested 50k in a retail business just to get 3 customers in 3 weeks after launching (you can watch it here: https://youtu.be/gDEH2Xk7m0g ).

You can say: how it is possible (BTW I have answered this question in a video)? That has to be just bad luck. Unfortunately it is not. Believe me it is pretty common. Definitely more frequent than it should be. I learnt plenty of such case studies in my professional practice.


So, yes, agile approaches can help us to succeed and/or avoid a big failure. And this is what I intend to write about here - if I stick to my resolution smile


Thanks for reading.

Witold


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