Marketing and beavers
Producers are people, businesses and organisations that make things.
In a supply chain these things are called goods. However, it is
possible to produce a result without there being anything tangible
such as by providing a service, which could even avoid a
reciprocal service, monetary remuneration, or other recompense. Hence
it is possible to produce an idea, concept, hypothesis or theory. It
is possible to produce a flood that damages an area or property.
These ideas and calamities are causes of an effect that are the
kernels of demand in ‘the wild’.
Ideas and concepts
can be innovations or disruptions. Beavers and pranking children can
devastate lowlands by diverting or damming streams. Alternatively,
beavers create good habitats for wildlife and are exceptionally good
at maintaining a status quo once they have flooded an area. Maybe
this tangent is a little obscure in its efficacy to be considered to
be part of a supply chain but only if we consider the effect beavers
solely have on human lives. The beaver collects wood after working as
lumberjacks for a while. As a consequence of building a dam it
supplies water to an area that previously had only rainfall. Flora
and fauna that like wetlands come to the area, some birds arrive as
tourists who regard the area as a second home until it gets too cold
for them. These plants and animals leave detritus and excrement which
adds to the desirability for other plants to settle there and
consequently the animal and plant diversity rises. Each one of these
plants and animals are stakeholders in the supply chain as producers
in a wide and versatile environment.
Humans are much more
direct in their nature and harvest materials to produce goods not
only for their hungry digestive systems but also for their material
enjoyment, comfort and ease. Worse still, they do this for profit.
Nonetheless, we must allow this because if businesses and
organisations make no profit then taxes collected by governments
would have to be on revenue, which would likely put charities out of
business.
Producers make tangible goods and conduct
intangible services such as washing clean cars. (We can see them do
it and sometimes see an improvement).
If we consider the balance of nature that is steadily built over time we can understand how any person can be a major disruptor; it only requires a careful presentation of a setting, circumstance or situation and its fallibility in the face of a determined person to show how there is a significant contrast between something that is valued by many and something else that is valued by a few, or even a single person.
Social Learning
Proposed by Albert Bandura in 1977, he said humans can delay
gratification and dispense their own punishments and rewards. We can
reflect on our own actions and change future behaviour. This led to
the idea that humans learn not from how they respond to situations,
but also from how other humans respond to situations. Bandura called this ‘modelling’. In social learning we learn by observing
other’s behaviour.
For adolescents, role models include
parents, athletes, and entertainers, but parents are the most
influential (Martin and Bush, 2004). Parents socialise their children
into purchasing and consuming the same brands that they buy, actively
teaching them consumer skills – materialistic values and
consumption attitudes in their teenage years. Interaction with peers
also makes adolescents more aware of different offerings (Moschis and
Churchill, 1978). Research indicates that those who read reviews are
twice as likely to select a product compared with those who do not
(Senecal and Nantal, 2004).
Some citing (above) can no longer be referenced to the original source I chose, some years ago; I didn't know how to properly cite and reference sources when I researched for the above piece. I think anyone can cut and paste the names and dates (above) and get an online source that signifies that the named people did research that I sourced and allude to here.
References
Martin and Bush, (2004), Sports Celebrity Influence on the behavioural intentions of Generation Y,
https://www.researchgate.net/publication/4733686_Sports_Celebrity_Influence_on_the_Behavioral_Intentions_of_Generation_Y
Reference for Albert Bandura 1977
McLeod, Saul, 'Albert Bandura's Social Learning Theory', Simply Psychology, https://www.simplypsychology.org/bandura.html