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B822 Techniques Library : Selling

Wednesday, 28 Dec 2011, 07:22
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Edited by Jonathan Vernon, Saturday, 3 Nov 2012, 22:04

B822 Techniques Library ‘Factors in ‘Selling’ ideas

Context

  • Timing
  • Audience
  • Idea champion

Content

Use simple language

Use a clear statement of the need for the idea. Describe the problem your idea will solve and explain why it needs to be solved.

  • Present both pros and cons
  • Provide evidence
  • Stress key points
  • Anticipate questions
  • Be persistent

Based on: VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed., Van Norstrand Reinhold. Technique p. 285

 

Tags: van gundy, planning, listening, stakeholders, table, debate, networking, checklist, dialogue, b822, mmb, new product, ad hoc, covert, starter’s kit, techniques library
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Design Museum

B822 Technique Library ‘Creative Problem Solving’

Wednesday, 28 Dec 2011, 07:00
Visible to anyone in the world
Edited by Jonathan Vernon, Thursday, 19 Apr 2012, 07:01

1. Mess Finding

a. Divergent techniques (brainstorming, ‘wouldn’t it be nice if …’ (WIBNI)

b. Convergent techniques (hotspots)

2. Data Finding

a. Who, what, why, where, when, how and wants

b. Convergent (mind-mapping)

3. Problem finding

4. Idea Finding

5. Solution Finding

6. Acceptance Finding

Not sure if I would indulge this one.

 

Tags: full process, personal, futures, b822, generating, new product, hitch-hiking, anything goes, facilitation skills, interactive events, starter’s kit
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