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B822 BK2 Technique Library Metaplan

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Edited by Jonathan Vernon, Thursday, 19 Apr 2012, 07:33

I knew a Metaplan moderator well and become familiar with the texhnique which he taught in moderated groups all across Europe (in several langauges).

  • Cards of various shapes and sizes
  • A logical process

REFERENCE

Schnelle, E. (1979) The Metaplan Method: Communcation Tools for Planning and Learning Groups.

Business Week (1976) Industrial Edition, N0, 2436, 14 June 1976, p. 90G

'The Providence Plan' (1994) http:qqq.brown.edu/Departments/Taubman_Center/plan.ecap_ch2.html

 

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B822 Techniques Library : Selling

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Edited by Jonathan Vernon, Saturday, 3 Nov 2012, 22:04

B822 Techniques Library ‘Factors in ‘Selling’ ideas

Context

  • Timing
  • Audience
  • Idea champion

Content

Use simple language

Use a clear statement of the need for the idea. Describe the problem your idea will solve and explain why it needs to be solved.

  • Present both pros and cons
  • Provide evidence
  • Stress key points
  • Anticipate questions
  • Be persistent

Based on: VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed., Van Norstrand Reinhold. Technique p. 285

 

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Chance meetings and face-to-face explanations - to blog, of network? Aren't they the same thing?

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Because I am living with FIVE OU students it is inevitable that we talk about what we do.

I find myself explaining the difference between blogs and social networking. I used the idea of a fish tank full of water and dripping different coloured inks into this, each colour representing a blog, social networking site, twitter (microblog) .. or e-portfolio or, what we used to have, a webpage.

I find myself recommending a blog site and suggesting its value.

If I have succeeded in getting two people started who had reservations was it because of the personal rapport, that we know each other a bit after a few days, that we've have previous conversations?

How would I achieve this online?

The exchange I've just had captured on video for a start. The narrative, as it plays out of the first 100 entries of these two.

Much more of the same?

In the workplace people can be encourage to blog on and for the Intranet. Someone with contributions that appear to deserve a wider audience could, with that person's permission of course, be released.

Outside the workplace it might still require a.n.other to take the initiative. I've not tried it, but I know it can be done, and that might be to use Edublogs, pay a sub to group 50 blogs, give them all a temporary name (the person's first name probably). And perhaps have 12 titles for blogs they might write.

A workshop? A presentation?bl

 

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New Media marketing

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Edited by Jonathan Vernon, Friday, 2 Nov 2012, 19:01

The Bottom Line on Thursday night had guests Alex Cheetle, Jasmine Montgomery and Robin White. They were poked by Evan Davies and consequently shot out words as if from a submachine gun on the topics of new media (social networking largelly) in advertising and marketing and the role of optimism in business.

http://www.bbc.co.uk/i/v1rg1/

 

These are people who pitch for business all the time.

They aren't just at ease with the terminology, but are evangelists. Not being an Opera buff I can't immediately think which one, but these four leaping in and out of each other's conversation felt at time like a scene from an opera. It had might as well have been in German.

Having listened over twice and taken extensive notes certain phrases and ideas are coming through.

I liked being reminded of what 'stickiness' is - nothing more complex than 'loyalty' and 'engagement.'

I am always interested to tag a few more ideas onto my understanding of 'branding,' as I am convinced this will be the deciding factor for most people choosing a product or service. Which is why and how the likes of Google and Facebook continue to dominate, while familiar 'sexy' brands like Adobe may muscle into creative industries education in an even bigger way by offering e-portfolios.

Can we as students reach the stage where we can talk with such enthusiasm and as lucidly about 'e-learning,' and as its the current topic, about 'e-portoflios' in particular?

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