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H800:35 Web 1.0 to Web 4.0

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Edited by Jonathan Vernon, Saturday, 28 Jan 2012, 16:01

I think Tim O'Reilly (2005) should have a say in this; did he not coin the term Web 2.0? Of course, we didn't know, at the time, that we were in the Web 1.0 phase.

It feels like trying to decide where the boundaries are between the Stone, Bronze and Iron Ages; indeed, the analogy is apt as both are about technologies. The latter over thousands of years, the former over thousands of DAYS.

I'm reading Larry Weber on Digital Marketing. He wants readers to think in terms of us currently hitting Web 3.0 with Web 4.0 on the horizon. His history doesn't serve him well. To my mind he wants us to think if 'new media' as Web 1.0. It wasn't. For the most part in the late 1980s and early 1990s we were just getting to grips with digital, with interactivity offline on Philips Laser discs, CDs then DVDs. I recall, painfully, trying to migrate interactive DVD content to the web c1998 ... the platform couldn't handle the file sizes. Anyway, this was when Web 1.0 began with the Web.

Isn't Web 2.0 really tied to the Dot.com Bubble Burst of late 2000/2001 ?

The industry began to think itself out of the mess and the possibilities shifted as broadband became common place.

So where does this leave us now?

Did people living at the time of the Bronze or Iron age really care? Imports gave a hint of what other cultures could do.

My thinking is that the shift is so great and so fast that we are entering Web 3.0.

But this isn't a board game, we aren't simply leaving one domain and entering another. For heaven's sake, we still have pen, paper, artillery, stone pestle and mortars, wooden rolling pins, iron tanks ..

Web 2.0 is Warner Bros teaming up with Facebook to deliver video on demand.

Web 3.0 will be want hundreds of thousands of people do with the content, because they sure as heck won't simply sit back and watch. The way they mash it up and share it then come up with something NEW, this is Web 3.0 behaviour.

Web 4.0

Larry Weber hints at where it is going. Your thoughts?

REFERENCE

O’Reilly, T. (2005) What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software [online],http://routes.open.ac.uk/ ixbin/ hixclient.exe?_IXDB_=routes&_IXSPFX_=g&submit-button=summary&%24+with+res_id+is+res18497(last accessed 16 March 2011).

Weber, L (2009) Marketing to the Social Web (Second Edition) John Wiley & Sons.

(See Larry Weber introduce the second edition here)

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H800: 34 Whereso art though, Webeo 4.0 ?

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Edited by Jonathan Vernon, Saturday, 27 Aug 2011, 20:49

For an H800 WK 5 activity I'm contemplating the transition from Web 1.0 to Web 2.0.

Meanwhile I'm reading a book that wants to move me on from Web 3.0 to Web 4.0.

Marketing%20for%20the%20Social%20Web.JPG

 

Is this akin to the Neanderthal form of teaching that was Modern History at Oxford, ending I think around 1702. My daughter is styding Modern History and takes in the Second World War - this feels like yesterday (though my parents were children during that war).

Web 1.0 and Web 2.0 is starting to feel ancient.

Web 3.0 is where it's happening.

Web 4.0 is where it's going ... until and only if we coin a different term to trump it.

Never has my head hurt so much, I feel like all the Dr Who's in one ... a person from each era contained in the same being, loyal to each, while desperate to be embraced by the latest think, very conscious that the religion of tomorrow is of more value that the beliefs of the distant past of ... well twenty years ago.

 

Dion Hinchliffe does it this way:''

Computers%20and%20Communications%201970%20to%202010.JPG

I'm uncertain which or what analogy to use, but if you are studying 'innovations in e-learning' how can what is going on right now not be far more relevant to the thinking of a decade ago, let alone a few years ago?

It's as if this is 1911 and we're style unsure (as they were) if heavy-than-air machines would get off the ground. H.G.Wells had his heroes in dirigibles.

 

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