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Is Amazon becoming the educator of the Internet Age?

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Edited by Jonathan Vernon, Tuesday, 25 Feb 2014, 10:36

Fig.1. The debate on this book in Amazon comments is turning this into a self-directed, open module on the outbreak of the First World War

Amazon is going way beyond selling and reselling books to aggregate conversations. The sophisticated way that discussions are offered might be a lesson to educators - reviews aren't simply stacked, but are offered in a variety of ways: contrasting arguments, newest first, based on rating for the publication or likes from other readers. While simultaneously, playing upon serendipity multiple alternative reviews are offered in a 'side bar'. You can begin to pick out types of voice, from the academic to the belligerent, to those who have yet to read or complete the book, to those that have read it more than once. Innovations here are seeing Amazon becoming a social platform in its own right with recently launched platforms inviting discussion and group forming. i.e. Amazon gains in stickiness and frequent visits and revisits. 

(First posted in OpenStudio as part of H818: The networked practitioner).

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New Media marketing

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Edited by Jonathan Vernon, Friday, 2 Nov 2012, 19:01

The Bottom Line on Thursday night had guests Alex Cheetle, Jasmine Montgomery and Robin White. They were poked by Evan Davies and consequently shot out words as if from a submachine gun on the topics of new media (social networking largelly) in advertising and marketing and the role of optimism in business.

http://www.bbc.co.uk/i/v1rg1/

 

These are people who pitch for business all the time.

They aren't just at ease with the terminology, but are evangelists. Not being an Opera buff I can't immediately think which one, but these four leaping in and out of each other's conversation felt at time like a scene from an opera. It had might as well have been in German.

Having listened over twice and taken extensive notes certain phrases and ideas are coming through.

I liked being reminded of what 'stickiness' is - nothing more complex than 'loyalty' and 'engagement.'

I am always interested to tag a few more ideas onto my understanding of 'branding,' as I am convinced this will be the deciding factor for most people choosing a product or service. Which is why and how the likes of Google and Facebook continue to dominate, while familiar 'sexy' brands like Adobe may muscle into creative industries education in an even bigger way by offering e-portfolios.

Can we as students reach the stage where we can talk with such enthusiasm and as lucidly about 'e-learning,' and as its the current topic, about 'e-portoflios' in particular?

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E-portfolios from the student p.o.v. H808.

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 16:19

E-portfolios from the student point of view.

 

Bubbl.us learner-centred e-portfolios

 

 

 

I like what bubbl.us can do. Without fuss and with a sense of fun a few ideas on the back of the proverbial fag-packet (in my case in an A5 drawing pad) becomes something semi-permanent and easy to share. Commpendium takes this one step further, allowing each 'node' to contain layers of details as documents or attachments.

Here, after some weeks of this, I try to cover every corner, literally, on the topic of 'e-portfolios for learners.'

I read somewhere a hint of why students baulk at this - their perspective, for the most part, is short-lived. Several years working in the communication of graduate opportunities it was surprising how few could look beyond 'Day One' at their place of work, to their completing their first year ... unless, as in accountancy, law and some industries there was a longer-term career training period.

It isn't just as matter of context, it's a matter of perspective.

Anything 'sticky' can as easily become unstuck.

Remember how stuck we were on FriendsReunited, before MySpace and then Facebook came along?

On the one hand a software developer makes their platform 'interoperable,' but then you open the door to users switching platforms.

What is the commercial value of free software? What is the cost? Pop-up adverts inside your' virtual head.'

If someone can exploit it, they will.

Aalderink and Veugelers.

 

 

· Focus on competence-oriented education

· Emphasis on student development

· Fostering academic maturity

·Net generation oriented


REFERENCE

Aalderinck, W. and Veugelers, M. (2005) ‘E-portfolio’s [sic] in The Netherlands: stimulus for educational change and life long learning’ (online), paper presented at the EDEN 2005 conference in Helsinki, Finland, Portfolio Themasite. Available from http://www.icto.ic.uva.nl/surf/nl_portfolio/Publicaties/Downloads/aalderink_veugelers_2005.pdf- FOR ANALYSIS

 

 

 

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