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Edited by Jonathan Vernon, Sunday, 11 Sept 2011, 15:05
Working from home I caught the events as they unfolded. As I had done with the Death of Diana and one of the last IRA attacks on the City of London I put a blank VHS cassette into the VCR and hit record. As the awful events unfolded I went to different channels. The two 3 hour cassettes tell a narrative quiet different to anything the news channels started to cut together as highlights (is this even the appropriate term) during the day. And when did the commercial channels stop showing commercials. Understandably this original live content shows the news channels in confusion. I guess I could and should digitise this stuff? My last visit to the World Trade Centre I had stood, my face against the glass viewing the dots below understandably as if from a plane. From the shop on the ground floor I bought an investment banker friend who was putting me up a copy Of 'What Color's Your Parachute?' She was working at the Metropolitan Museum of Art by 2001. There'll be the blog too; by September 2001 I'd kept a blog for two years, every day, 1,000 word minimum. Our generation's version of the question 'what were you doing on the day JFK was shot?
Permalink 1 comment (latest comment by ROSIE Rushton-Stone, Monday, 12 Sept 2011, 15:42)
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Design Museum

Betamax went into the chasm, a mountain chain was built from VHS

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Edited by Jonathan Vernon, Tuesday, 2 Mar 2010, 15:15

I need a great understanding of this marketing talk

None of the terms and ideas being used by Rogers or Moore register with me despite four years working in above the line advertising. Maybe I was too divorced from the marketing process

A marketing manager from Procter & Gamble told me that all this marketing talks was nonsense, that you could not say definitively what worked ... but you had to do something! He linked it to fluke & alchemy more than any prescriptive method. At the tip of any marketing pyramid were the advertising agencies and creative teams coming up with imaginative ploys to get a product noticed.

A poorly promoted brilliant piece of technology could fail. The Wright Brothers might have 'invented' flight but they were dreadful at marketing their product however innovative it might have been. My own experience, first with a web agency & then a documentary production company trying to create e.tv was that however innovative the broadcasters could not see how an audience would pay for these 'add-ons' and they also took the view that people wanted to be entertained, not educated. Look however how well video games have and how films spin off into video games ... and video games have spun off into films.

A well advertised product, that is also a product that people want, may be under supplied causing a chasm when no one can get the product. If people get bored with lack of supply and move onto something else there will be a chasm sad

I’d like some figures on the purchase of GPS positioning for cars, Wispa bars, Apple Cube, Sony Betamax ...

Is the history of Sony Betamax a case of a chasm turning into an abyss?

Panasonic launched VHS, SONY launched a superior quality Betamax. VHS became universal, Betamax was slowly left to rot. Though professional BetaCam became an industry standard for making videos, whilst VHS took over as the medium for distributing videos to buy & rent.

To form my own opinion I need more that just excerpts from Roger's book 'Diffusions of Innovations' or excerpts & commentary on Moore. I need their books & journals they've contributed to on the topic.

So far the OU Resources give me an e.book of Roger's book, but only excerpts. Say 20 pages out of 280. I feel I am commenting on hearsay until I have had more of the facts. I also feel I am not qualified to comment as I don't have a background in marketing. (or at least not marketing 'by the book.')

I need to have something to say about:

  • market segmentation
  • market targeting
  • market  positioning


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