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Web 1.0, Web 2.0, Web 3.0

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Edited by Jonathan Vernon, Monday, 18 Mar 2013, 06:47

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Fig. 1. Way is will be ...

  • Way was
  • Way is
  • Way will be ...

Web 1.0 Top down and traditional

Web 2.0 Democratization of information - anyone can publish

Web 30 The data takes over - construction and reconstructing itself to form unique and original combinations, even coming up with new ideas?

This is doodled on the back of a handout from the Web Science Docotoral Training Centre, University of Southampton where I had spent the afternoon. Serendipty really - the long train journey in and back and the iPad had run out of juice obling me to do some reading. In any case, pen on paper is often the best place to express thoughts, to 'get them out there' in a skamp or draft form.

This is how Dion Hinchcliffe expresses it:

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With a link to hundreds of his diagrams

 

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The Future of Productivity

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Edited by Jonathan Vernon, Wednesday, 14 Mar 2012, 16:26

 

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This matters

a) I've theorised about web 2.0 to web 4.0 before

b) This adds a recognised business theory, as it takes the 'S' model or 'Sigmoid' Curve 'Business Cycle' of Chales Handy

Nova Spivak

With some of this SlideShare on Social Media Monitor

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H800 wk21-22 Activity 3 2011 Horizon Report

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Edited by Jonathan Vernon, Friday, 4 Nov 2011, 04:52

An hour and a half has been allocated to this; I have given it the best part of six.

I may have nodded off (ill with a heavy cold) but I reckon my mind just goes into cruise mode continuing whatever I was doing, mostly skating my fingers around an iPad dipping into pools of mind-mashing stuff.

The Masters in Open and Distance Education (MAODE) is to blame. At last we have a way to engage with the latest thinking even though the module was designed and written some years ago. We are asked to read and make notes in the 2011 Horizon Report from the New Medium Consortium. I've printed it off, but can see there would be no need just as soon as an A3 or Fulscap clipboard sized tablet is released.

I start by making notes in 'notes' on the ipad. In moments I feel a compulsion to Tweet some of this, and between url shortening and TweetDeck, then Linkedin and Facebook I fins I am sprinkling the electronic dust of enlightenment each way I csn think.

Horizon 2011 (My Notes July 2011)

The world of work is increasingly collaborate driven by increasingly the global and cooperative nature of business. Horizon 2011

The challenges of privacy and control affect adoption and deployment. Horizon 2011.

Digital media literacy continues its rise in importnce. Horizon 2011

The challenge is exacerbated by the fact that digital technologies morph and change so quickly at a rate that generally outpaces curriculum development. Horizon 2011

Reconciling new forms of scholarly activity with old standards continues to be difficult. Horizon 2011

New models of learning are presenting unprecedented competition to traditional models of the university. Horizon 2011

Keeping pace with the rapid proliferation of information, software tools, and devices is challenging for students and teachers alike. Horizon 2011

Given the plethora and wealth of user generated content ... There is a greater need than ever for effective tools and filters for finding, interpreting, organizing, and retrieving the data that is important to us. Horizon 2011

Three horizon lines are offered:

Near-term

E-books + note-taking, sharing, immersive engagement, changing our notion of what it means to read. (engagement)

Mobiles + everyone has one, access to affordable and reliable networks.+ increasdingly the first choice for Internet access.

Second Term

Augmented reality (spotify, 4squared) an easy extension of expectations and practices. Horizon 2011

Game-based learning +to foster collaboration, problem-solving, and procedural thinking.

Far Term

Gesture based computing

Learning analytics

Our research indicates that all six of these technologies, taken together, will have a significant impact on learning-focused organizations within the next five years. Horizon 2011

My view is that they have been cautious over the pace and readiness for adoption; I find I am wedded to mobility, the dexterity, manipulable and versatility of an iPad.

I churn though e-books in preference to TV as if the book was a new invention.

I read in multiple ways and sizes and speeds, skim reading, or takes notes, or just reading my notes and highlights. On long drives I wear a headset and let the book read itself to me. I find I take in something different, as if I've seen the bricks that construct the sentences and paragraphs, but now I'm getting the cement as a form of sense making.

As invited to do I click on www.Navigator.nmc.org and have been there ever since. I found my way here at visual complexity and have ventured into a dozen sites, ultimately downloading the App iWriter convinced by its sales blurb:

“iA Writer for Mac is a digital writing tool that makes sure that all your thoughts go into the text instead of the program. One of our goals was to create a writing app without settings. When opening Writer, all you can do is write. The only option you have is full screen and FocusMode. To increase the pleasure of writing is exactly what we intended when creating Writer. A better tool doesn’t make a better craftsman, but a good tool makes working a pleasure.”

and the quality of everything else I saw that the Information Architects (iA) team are doing.

Regarding the second adoption horizon I feel we are there.

I had it explained to me at UCL on Tuesday and could immediately relate to it and indeed have stepped into that mode already a few times. While 'game-based learning' is very much my son's world. I only permit the amount if time he is engage, because he is engaged, with a headset, in a team, constructing and deconstructing the worlds he is active in.

Which draws that horizon that is meant to be three or more years away far, far closer.

There is more reading yet to do. I cannot be. Told to read seven pages and then ignore the next 26. That's like going to a recommended restaurant, having a lyrical starter then sitting around while everyone else indulges themselves on the main course.

Talking of restaurants, the other product I want from iA is there Web Trend Map.

It uses the idea of restaurants to give weight to various web forces that are the given visual weighting and a spatial setting that overlays the Tokyo underground map.

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On being nowhere and everywhere

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This journey is a three decades old; I was using technology-enhanced kit as a 17 year old when I sat myself in front of a Sony reel to reel set up used for interviewing technique, looked at the result then made a video on how to produce a slide show.

It staggers me than 30 years on a slide show online is considered to be innovative or even an advance on what was available in the 1970s.

In 1985 Abbey National were sending carousels of slides around branches to inform staff of what was going on; I was part of the company that turned this into video.

Come the late 1990s what happens?

We’re back to slide shows online, better known as the basic website. Far from seeing an advance in communications standards a good deal of the last twenty years has been the equivalent of treading water, efforts to put online what we did person to person, face to face.

The revelation is that with Web 3.0 technology, social networking, online all the time, available to communicate and so learn, to share, whether vicariously, as participant or providing, linking to or creating content all we are achieving is what is done in the real world x10000 … because you don’t have to be there.

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H800:35 Web 1.0 to Web 4.0

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Edited by Jonathan Vernon, Saturday, 28 Jan 2012, 16:01

I think Tim O'Reilly (2005) should have a say in this; did he not coin the term Web 2.0? Of course, we didn't know, at the time, that we were in the Web 1.0 phase.

It feels like trying to decide where the boundaries are between the Stone, Bronze and Iron Ages; indeed, the analogy is apt as both are about technologies. The latter over thousands of years, the former over thousands of DAYS.

I'm reading Larry Weber on Digital Marketing. He wants readers to think in terms of us currently hitting Web 3.0 with Web 4.0 on the horizon. His history doesn't serve him well. To my mind he wants us to think if 'new media' as Web 1.0. It wasn't. For the most part in the late 1980s and early 1990s we were just getting to grips with digital, with interactivity offline on Philips Laser discs, CDs then DVDs. I recall, painfully, trying to migrate interactive DVD content to the web c1998 ... the platform couldn't handle the file sizes. Anyway, this was when Web 1.0 began with the Web.

Isn't Web 2.0 really tied to the Dot.com Bubble Burst of late 2000/2001 ?

The industry began to think itself out of the mess and the possibilities shifted as broadband became common place.

So where does this leave us now?

Did people living at the time of the Bronze or Iron age really care? Imports gave a hint of what other cultures could do.

My thinking is that the shift is so great and so fast that we are entering Web 3.0.

But this isn't a board game, we aren't simply leaving one domain and entering another. For heaven's sake, we still have pen, paper, artillery, stone pestle and mortars, wooden rolling pins, iron tanks ..

Web 2.0 is Warner Bros teaming up with Facebook to deliver video on demand.

Web 3.0 will be want hundreds of thousands of people do with the content, because they sure as heck won't simply sit back and watch. The way they mash it up and share it then come up with something NEW, this is Web 3.0 behaviour.

Web 4.0

Larry Weber hints at where it is going. Your thoughts?

REFERENCE

O’Reilly, T. (2005) What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software [online],http://routes.open.ac.uk/ ixbin/ hixclient.exe?_IXDB_=routes&_IXSPFX_=g&submit-button=summary&%24+with+res_id+is+res18497(last accessed 16 March 2011).

Weber, L (2009) Marketing to the Social Web (Second Edition) John Wiley & Sons.

(See Larry Weber introduce the second edition here)

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H800: 34 Whereso art though, Webeo 4.0 ?

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Edited by Jonathan Vernon, Saturday, 27 Aug 2011, 20:49

For an H800 WK 5 activity I'm contemplating the transition from Web 1.0 to Web 2.0.

Meanwhile I'm reading a book that wants to move me on from Web 3.0 to Web 4.0.

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Is this akin to the Neanderthal form of teaching that was Modern History at Oxford, ending I think around 1702. My daughter is styding Modern History and takes in the Second World War - this feels like yesterday (though my parents were children during that war).

Web 1.0 and Web 2.0 is starting to feel ancient.

Web 3.0 is where it's happening.

Web 4.0 is where it's going ... until and only if we coin a different term to trump it.

Never has my head hurt so much, I feel like all the Dr Who's in one ... a person from each era contained in the same being, loyal to each, while desperate to be embraced by the latest think, very conscious that the religion of tomorrow is of more value that the beliefs of the distant past of ... well twenty years ago.

 

Dion Hinchliffe does it this way:''

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I'm uncertain which or what analogy to use, but if you are studying 'innovations in e-learning' how can what is going on right now not be far more relevant to the thinking of a decade ago, let alone a few years ago?

It's as if this is 1911 and we're style unsure (as they were) if heavy-than-air machines would get off the ground. H.G.Wells had his heroes in dirigibles.

 

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