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Plate of Food from Harvard T H Chan

Be open and ask. Speaking with the head coach about a series of classes I will give to swimmers at various levels and their parents and guardians on healthy eating and hydration for sport I pointed out that the videos he'd put up on the club website weren't great: it was hard to hear what the young nutritionists from Swim Englands were saying because they had loud music over what the were saying ... to the point that it drowned the out. He had put them up there without looking at them.

I have by now watch close to 16 nutrition for young athlete videos from the US and UK: I have found a couple that will work better.

I'm still at the exploration stage with this. I am still watching, reading, having ideas ... finding that may others have thought along the same way already - which is reassuring. I'm not going for originality, rather effectiveness, appropriateness and simple enough for me to be able to deliver it and field questions.

Everything is orientating towards the 'Plate of Food' as a way to visualise what should be on the plate, in what portions too.

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On being nowhere and everywhere

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This journey is a three decades old; I was using technology-enhanced kit as a 17 year old when I sat myself in front of a Sony reel to reel set up used for interviewing technique, looked at the result then made a video on how to produce a slide show.

It staggers me than 30 years on a slide show online is considered to be innovative or even an advance on what was available in the 1970s.

In 1985 Abbey National were sending carousels of slides around branches to inform staff of what was going on; I was part of the company that turned this into video.

Come the late 1990s what happens?

We’re back to slide shows online, better known as the basic website. Far from seeing an advance in communications standards a good deal of the last twenty years has been the equivalent of treading water, efforts to put online what we did person to person, face to face.

The revelation is that with Web 3.0 technology, social networking, online all the time, available to communicate and so learn, to share, whether vicariously, as participant or providing, linking to or creating content all we are achieving is what is done in the real world x10000 … because you don’t have to be there.

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Social media rusts & gathers dust ... unless updated

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Edited by Jonathan Vernon, Monday, 29 Aug 2011, 17:08

"I recently met a organisation about building a social media presence. They had a website, facebook page and you tube channel so they believed they had a very good social media presence. However, nothing had been updated in over 3 months and only one member of staff new how to update the website. Most of the employees had only visited the facebook page and youTube channel when they were launched 6 months earlier.

Enda McCloskey 12 February 2010, 20:36
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