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Breakthroughs, Activity Theory and Agency Creative Teams

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Edited by Jonathan Vernon, Friday, 9 Mar 2012, 06:20

'There's never been a breakthrough as a result of writing a memo, breakthroughs occur when two or more people, get inspired, have fun, think the unthinkable'. Lars Kolind, Oticon.(in Mayle 1998) 


If you're on the trail of the MAODE then look at Engestrom's 'Activity Theory' which shows in a chart how not only two people, but two entities interact and create a unique response.
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