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B822 Techniques Library : Selling

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Edited by Jonathan Vernon, Saturday, 3 Nov 2012, 22:04

B822 Techniques Library ‘Factors in ‘Selling’ ideas

Context

  • Timing
  • Audience
  • Idea champion

Content

Use simple language

Use a clear statement of the need for the idea. Describe the problem your idea will solve and explain why it needs to be solved.

  • Present both pros and cons
  • Provide evidence
  • Stress key points
  • Anticipate questions
  • Be persistent

Based on: VanGundy, A.B. (1988) Techniques of Structured Problem Solving, 2nd ed., Van Norstrand Reinhold. Technique p. 285

 

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