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This is another skill I have picked up along the way. Over the last 4 + years I have sent out nearly 20 of these. I have tried all kinds of different approaches, from full fledged digital magazine, to notes with bullet points and links. What works for my audience is something in between: a few things to grab attention so that they open the email, then the widest variety of introductions to, and links to, a variety of events national and local, articles and book reviews. 

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