Personal Blogs

Listening, watching, clicking through slides at my own pace, following Twitter feeds, posing my own responses and even getting a 'Twitter' in edgeways.

It'll not come from one book, or two or many. Having blogged for 11 years and six months I should know some things. I share some ideas here alongside some thoughts from Argenti and Barnes's 2009 book 'Digital Strategies for Powerfurl Corporate Communications' that I have read cover to cover these last few days courtesy of Kindle.

Digital Strategies for Powerful Corporate Communications

Blogs and social communities have sparked ‘a complete overhaul of the business environment, especially in the context of communication.’ Agenti and Barnes (2009:K168)

K = Kindle ... they don't give a page number. How could you in a e-Book?

Education is changing too, blurring the lines between school and the workplace, and encouraging workplace learning with distance learning specialists and online courses from members of the Association of Business Schools surely set to grow

The difference between web 1.0 and web 2.0 – observation versus participation, status versus dynamic, monologue versus conversation. Agenti and Barnes (2009)

What is most relevant to corporate communications managers is as relevant to other institutions, whether government, education or charity.

You need to be using:

• Blogs (such as WordPress. Edublogs, Diaryland)

• Microblogs (Twitter)

• Social Networks (such as Facebook, MySpace)

• Video-sharing platforms (YouTube, Vimeo)

• Search engine marketing and optimization

• Corporate web sites/ online newsrooms

• Wikis • Mash-ups • Viral/word-of-mouth (WOM) marketing.

The trick is to find ‘a middle ground between a completely centralised and a wholly decentralised structure is the best way to maintain an effective communications strategy in today’s environment.’ K593

My take on this is that to succeed organisations need to be:

• Informed

• Engaged

• Responsive

• Frequent

• Authentic

• Relevant

• Appropriate

• Pithy

• Real (neither journalistic, corporate or academic in style)

• Understanding

• Passionate but not obsessive

• Media Savvy

• Connected

• Tooled up

• With a give, take, try anything and receive mentality.

• Tag it all

• Optimise out of habit

• Have fun, be playful with surveys, questionnaires and polls.

The view Sir Martin Sorrell takes is ‘The more control you keep over the message, the less credible it is. And Vice Versa.’ Martin Sorrell (2008: K1520)

There are three skills sets required to take advantage of this:

1. Identifying influential bloggers 2. Building relationships with them 3. Engaging with them with the intent of receiving positive coverage

Points 1 and 2 was the experience I had in Diaryland.

Here from 1999 bloggers teamed up with designers, where the two functions were recognised as different, like the copywriter and art director in advertising. Here you could form groups and join groups, link to friends for a myriad of reasons, but best of, in the list limited to 70 friends you were/are updated constantly on the status – it helps to know that you’re in a group where people update regularly. It is largely from the community of those who write, that you find people who also read and comment, they are various consumers and emitters of content.

So much that I experienced here has migrated to other blogsites.

Things that work, as well as buddies and buddy updates, are the surveys and groups, creating engaging or fund questionnaires to share with others and forming groups too, where for example I set up lists for those to be the first to make 500, then 1000 and then 2000 entries … Fun too are the banner ads you can make and use to promote interest within the Diaryland community. Perhaps Andrew’s (its creator’s0refusal to allow advertising is what is causing a Diaryland demise.

‘Metaphorically speaking, RSS is the gateway drug of experiential online monitoring’. Agenti and Barnes (2009:K1183)

My view is GoogleAlerts does this better, it spread the net for you, whereas with RSS you need to have found the feed first. What is more GoogleAlerts feeds you snacks of information that are easy to consume, note, reference, keep, pass on or over.

In emails the authors interviewed Courtney Barnes and Shabbir Imber Safdar.

‘You need to understand that it’s not a cut-and-paste job. You need to participate in the conversation and adapt the content for the environment. ‘ Thus said (Agenti and Barnes (2009:K1159)

Look, listen and learn ... engage

To do this engagement is the first things, so blogs and Twitter, social networking and video, photographs … even some family history and reuniting with school and college friends. Then you tools like Technorati and Goole Alerts.

 

 

Technorati

Google Alerts

Search out appropriate keywords

Joined Linked In too.

Having been engaged with four/five groups I made the mistake of joining and dozen and will have to drop most of these. Some post several times and hour 24/7 and I have ceased to see the worth of reading that much from one group, especially if the same question is being answered a thousand times. Managing this maelstrom is a task in itself, being alert to the new, dropping the redundant, buying into and out of the right people and places as their influence and quality of comment waxes and wanes.

Forrester Research on 90 blogs of Fortune 500 companies. June 2008.

Most company blogs are ‘dull, drab and don’t stimulate discussion’. • 66% rarely get comments • 70% only contain comment on business topics • 56% republish press releases or summarise news that is already public.

REFERENCE

Argenti P.A. and Barnes M.C. 2009 ‘Digital Strategies for Powerful Corporate Communications’ McGrawHill.

Sorrell. M (2008) ‘Public Relations: The Story behind a Remarkable Renaissance,@ Institute for Public Relations Annual Distinguished Lecture, New York, November 5, 2008.

 

Meanwhile I've got these two to read.

 

And why books cover to cover?

I'm sick of snacking from a smorgasbord. I want a consistent voice, something up to date, that leaves an impression. A book does this for me, an article never does.

A year later

‘You need to understand that it’s not a cut-and-paste job. You need to participate in the conversation and adapt the content for the environment.' This said in Digital Strategies for Powerful Corporate Communications' Agenti and Barnes (2009:Kindle page 1159).

As I go through 33 months of postgraduate blog posts (the Masters in Open and Distance Education with the Open University), I stumble upon a great deal that some might call aggregation, but a year or so ago was linking and tagging.

In the module 'Innovations in e-learning' we were give a list of aggregating tools to try. Personally, the curator - and potentially their team, as in the real world of museums and galleries must surely add value above and beyond the mere pulling of content using a set of terms in an off-the-shelf bundle of software?

Over the last week or so since the meet up I have returned to various tools and tried new ones. I've gathered screen grabs and given it some thought - and largely concluded that as a result of this exercise I will be dropping them all in favour of reading a few choice blogs and receiving feeds from them - blogs where an opinion is expressed, you can leave a comment and expect feedback. At the heart of this is socially constructed learning.

Unable to sleep I do this.

A mini-reflection on building a profile in Linked In.

Then get on with reflecting on my notes on Vygotsky.

The more I read, the greater my fascination. Vygotsky (translated) I find like H.G.Wells, also of the era, extraordinarily readable and current. A considerable amount of 'Educational Psychology rings true.

There is then at the confluence of a thought regarding Vygotsky as uploaded this image above; I am only saved from tears by what I was reading about Educational Psychology - understanding does this to you.

I am reminded of my late father who would have be 80 last week.

It was an innocent way to start a thought, how in less than a week a Kindle has taken over my book reading. Somewhere I have a Bird Book, signed by my late father, given to me on a whim on the ONLY visit he ever managed to our former home in Little Compton in the Cotswolds. For my father, everything was out of his way, but somehow the old A34 rather than the M40 into London brought him to our doorstep.

Of course, such as bird book is still required. The Kindle doesn't do colour - yet.

The thought produced a physical response.

(James, 1929)

Have we all had an encounter with a thief? If the image of the birds has me thinking about my father (conservationist, ornothologist, rubbish dad ... ) then the mention of the word 'thief' has me visualising a large screw-diver, the weapon of choice I picked up in the garage as someone tried to break in.

(By now we're living in a studio flat on Hamilton Terrace, though chronologically we've slid back a few years).

The text from Vygotsky has a resonance, and as I keep reading, a convincing argument in relation to education.

Work with these kinds of responses of the individual = success

My concern in relation to e-learning is how easy it is to duplicate what is inappropriate for a class of 30, but the authors (and their sponsors) believe is appropriate for 10,000.

Which in turn brings me to the week 2 activity in H800 of the MAODE

Online through the participation and collaboration of others in your immediate circle, which includes your tutor group, module cohort, wide MAODE colleagues and like-minded OU friends identified here, can your learning experience be personalised.

Ergo, we have a duty to comment, and only through writing ourselves, might we enable (or expose) our selves to comment in turn.

It does strike me that there is a 'layer' to the OU blogs-cum-threads that is missing: the MAODE or 'Education' blog platform.

As I've commented some thousand entries back, writing here is perhaps like doodling on a scroll of toilet paper in a public convenience.

Not the image or sentiment I wanted to conjure up, but a scroll, with perforations top and bottom comes to mind. What you do with this script if you've even read it is for your mind to decide.

REFERENCE

Williams, J (1929) Quoted in Educational Psychology, Vygotsky. Chapter 6.

Kindle doesn't give you a page number, presumable all e-Reader follow a similar convention. To cite do I give Location 1874?

Without knowing what I am doing or what it will achieve I search 'James' in the Kindle PC version, am about to click when a drop down offers me not a reference at the back of the 'book' but a link to Google or Wikipedia. I click Wikipedia and seamlessly, find myself here.

 

(Wikipedia, accessed 17FEB2011)

 

And as we're talking about physical responses to things then this brought a shiver down my spine and matching the cliched 'reflexive' action my draw dropped.

I don't know what planet I'm living on any more.

No wonder I can't sleep, Kindle content isn't a soporific book, rather it's wired into your cerebellum where in an action not dissimilar to Ken Dodd's tickling stick, your mind is suitably agitated.

Ken Dodd and his tickling stick

(I saw him live as a 10 year old, insanity. About as funny as my Granny sitting on a bowl of peaches).

P.S. Whether for personal, OU or the wider world, this demonstrates a value of blogging ... just start to write and let your mind unravel. And if you'll only get quiet for 90 minutes in the dead of night, that's what you'll have to do.