End of Year Fine Art & 3D 2018, York Hall, Greater Brighton Metropolitan College
The first stitch of the images and the magic begins. Choices have to be made over labels, over direction or the words used with each tag. Still testing what can be done already I see the need and value of some deeper planning. If this is to be seen by prospective students and parents then some indication of practice would be helpful - in fact the kind of information shown in the cards on each student: what they studied, where they are going next and a little about their learning experience.
And some gamification: a quest, in which a range of art materials have been placed around the hall to collect, or a quiz, and some video as well as the planned mid and close-up shots.
In brief, it requires a brief. To avoid the criticism of 'so what?' I need to address these questions:
What is the problem?
Who are we speaking to?
What do we want to say?
What do we want them to take away from this message?
I might answer:
Future students and parents don't realise the quality of achievement possible and the paths that this opens up to an arts student.
We are speaking to future students and their parents, rather than celebrating the work of those shown here - who have, after all, made the next step already.
We want to show and say what a wonderful experience it is to be a student at GB MET.
We want them to apply. We want them to feel enlightened and excited about their immediate future.